Director of Demand Generation

21 Days Old

Job Description

Job Description

As Director of Demand Generation, you'll own the strategy and execution of programs to drive high-quality pipeline and revenue growth. You’ll lead integrated campaigns across channels, optimize conversion throughout the funnel, and partner cross-functionally with content, product marketing, sales, and revenue operations.

Key Responsibilities
  • Develop and execute the overall demand generation strategy to achieve pipeline and revenue goals.
  • Own the planning and execution of integrated campaigns across digital (paid search, paid social, display, retargeting), email, events, and partnerships.
  • Build and optimize lead nurture programs to move prospects through the funnel and improve conversion rates.
  • Partner closely with content and product marketing to create compelling offers, assets, and messaging.
  • Establish and track KPIs, regularly analyze campaign performance, and provide insights to inform future initiatives.
  • Oversee marketing automation workflows and ensure data integrity in HubSpot and CRM systems.
  • Manage demand gen budget, including spend allocation, optimization, and ROI analysis.
  • Identify and test new growth channels and tactics.

Requirements

  • 7+ years of experience in B2B SaaS marketing with a focus on demand generation.
  • Proven track record driving measurable pipeline and revenue impact.
  • Deep expertise in paid media, email marketing, marketing automation, and funnel optimization.
  • Strong analytical skills and a data-driven mindset.
  • Experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Ads, and analytics platforms.
  • Excellent collaboration and leadership skills; able to drive cross-functional alignment.
  • E-commerce or marketing tech experience is a plus.

Benefits

  • High autonomy with no career ceilings.
  • Challenging and interesting work.
  • Amazing colleagues.
  • Competitive salary and equity.
  • Work remotely.
  • Covered health, dental, and vision insurance.
  • Regular team events and off-sites.
  • Unlimited PTO and generous paid parental leave.
Apply
Location:
Boston
Category:
Business

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