Director of DBU Marketing & TAI Product Line Manager
New Today
Mini-Circuits designs, manufactures and distributes integrated circuits, modules, and sub-systems for high performance radio frequency (RF) and microwave applications. With design, sales and manufacturing locations in over 30 countries, Mini-Circuits' products are used in a range of wired and wireless communications applications. Our products are also used in detection, measurement and imaging applications, including military communication, guidance and electronic countermeasure systems, commercial, scientific, military land, sea and aircraft; automotive systems, medical systems, and industrial test equipment.
Mini-Circuits' sells its products to over 20,000 customers globally through our direct sales force, applications engineering staff, sales representatives, as well as through our extensive web site.
Position Summary:
The Director of DBU Marketing and Test Accessories & Interconnect (TAI) Product Line Management will be responsible for:
DBU marketing planning and execution for the DBU business unit including: High Frequency Modules, High Power Amplifiers, Portable Test Equipment and Test accessories & interconnect product lines. Manage the Product Marketing Engineers/Managers. Primary responsibility (75%) is to market existing & new products to drive awareness for transactional business, capture sales synergies by cross-DBU product lines and marketing/managing product promotions/marcom plans and all go-to-market plans for products to achieve revenue forecasts. Secondary responsibilities (25%) include creating and managing business and product solution strategies to deliver revenue growth, market share expansion, and diversification. Key responsibilities include: defining, aligning, and executing marketing plans for product lines to drive revenue growth; defining, communicating, and overseeing Mini-Circuits' multi-year product and technology roadmaps and product line strategy with R&D; developing product line revenue forecasts and driving the sales organization to achieve the same.
Test Accessories & Interconnect Product Line Manager. will be responsible for product line management, consisting of both engineering and marketing, for the TAI product lines within the Diversified Business Unit (DBU).
Product line management has the following set of responsibilities:
- Product & Technology Roadmaps including organic and purchased finished goods (PFG) developments, Supervision of project progress through the Product Generation Process (PGP) including business case justification, product execution planning and execution of products on committed projects to on time/on budget release. Accountability for Product Marketing efforts to drive growth of existing products, Go-To-Market (GTM) plans for new products to achieve or exceed sales forecasts. Effectively end-to-end ownership of the product line strategies, execution and results.
- Develop & execution product line strategies including 5-year forward looking revenue forecast based on product & technology roadmaps and marketing plans, competitive analysis and serviceable addressable market (SAM). For each of the 4 product lines.
- Product execution planning and execution of products on committed projects to on time/on budget release.
- Accountability for Product Marketing efforts to drive growth of existing products, Go-To-Market (GTM) plans for new products to achieve or exceed sales forecasts.
- New market exploration/strategy development to exploit existing market and product categories, external capabilities and new markets with new product categories because of organic generation or M&A activities.
Salary Range: $225,000 - $240,000 per year
Job Function:
- Product & Technology Roadmaps and Development Execution
- Create customer/market validated 3-5-year product roadmaps codefined with the R&D teams, aligned with the internal sales/marketing teams.
- Product key features, specifications & differentiation.
- Create technology 3-7-year roadmaps based on market driven technology requirements and R&D existing/to be developed capabilities that eventually result in products/features/capabilities in the product line.
- Build business case based on Average Sales Price (ASP), Volume forecast & Ramp, COGS, Development expense, etc.
- Ensure that roadmaps are appropriately driven within the Product Generation Process (PGP) to go from initial concept, through organizational approval to develop (Gate 2) and eventually to product release.
- Mange the development execution to on time/on development expenses/on COGS release of the product from PGP Gate 2 commitments.
- Organic developments with the MCIL team.
- In-Organic development of HPA products with established development partners.
- Product Marketing (Plans to drive growth of existing products)
- Ongoing Assessment of market penetration of existing products vs. original forecasts; ongoing success/failure rate assessment of marketing/marcom to drive expected business outcomes.
- Development & execution of marketing plans, in collaboration with the Marcom team, to:
- Drive DBU market awareness through Seach Engine Optimization (SEO), social media, etc.
- Drive specific product awareness to key customer/market segments.
- Propose, and get approval for programs that drive sales volumes.
- Develop and maintain close partnership with Regional Sales Managers (RSMs) and Global Marketing Managers (GMMs) to identify opportunities for market penetration and execute sales plans; quarterly review of plans and drive continuous improvement as needed.
- Go-To-Market (GTM) (Plans for new products)
- Develop GTM plans for products and/or families of products to drive initial product ramp and market adoption.
- Execute plans, including Rep training and preparation to sell the newly released products at-release and ongoing throughout the first 12-24 months of product in the market; drive continuous improvement of said plans based on solicited feedback, including products/user interfaces or other key specs & capabilities.
- GTM market plans should be part of bigger ongoing marketing plans that exhibit "rolling thunder" to draw attention to Mini-Circuits' products and both build & exploit the brand.
- New Market exploration/strategy development (across all Minicircuits product lines)
- In collaboration with appropriate stakeholders, research markets to determine where there may be a good fit of Mini-Circuits existing capabilities, that combined with new capabilities, MC could develop to enter these markets with differentiated products/market positions.
- This is done in collaboration with the necessary organizations involved with potential markets/products.
- Understand the entire customer-market value chain to ensure that Mini-Circuits can provide all the required elements of successful market entry and sustainability.
- Develop organizational alignment of these plans, present them at appropriate forums and gain permission to execute.
- Own the execution from the very early stages until the strategy achieves ongoing success.
- Report quarterly/annually on progress of product lines in terms of:
- Revenue growth and effectiveness of marketing programs.
- PGP execution vs. the roadmaps.
- Coordinate the quarterly organizational review and publication of product & technology roadmaps.
- Sales/ROI of new products.
Supervisory Responsibilities:
- Directly and indirectly manage and supervise resources dedicated to DBU Engineering/Marketing teams.
- Assess existing staff for necessary skills gaps vs. necessary capability and make improvements accordingly.
- Build a highly collaborative, scalable team united in their vision/goals for the organizations; ensure timely hiring and training of new staff based on needed talent to achieve company goals.
- Formulate with the team, challenging but realistic organizational vision/goals that bring together different geographic sites aligned toward a common goal/vision. Connect individuals/leaders and their specific responsibilities to the goals resulting in improved employee engagement and retention.
- Influence the organization at every level necessary to ensure success.
The duties, responsibilities and expectations described above are not a comprehensive list and additional tasks may be assigned to the member, within the scope of the position.
Qualifications
- Bachelor's degree in electrical engineering required.
- Master's degree in electrical engineering preferred
- Equivalent technical degrees and experience may also be accepted at management discretion
- Minium 10 years related experience in the RF/Microwave industry, or similar high-tech industry related to telecommunications, electronics, machine automation or controls systems.
- Practical experience in product management, roadmap development and marketing
- Proven experience in defining new markets/opportunities that are significant at the company level.
- Practical management experience (market research, problem resolution, business development, tracking the progress of activities, etc.) in a technical, high quality and customer service driven environment
- Proven research, analytical and presentation skills
- Demonstrated experience managing cross functional/cross geographic team of product development engineers; history of managing managers strongly preferred; coach, lead people and get results through others. Strong team player.
- Demonstrated ability to interact, deliver on-time results and be accountable to Senior Management.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand, walk, sit and use hands to operate a computer keyboard. The employee is occasionally required to reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Additional Requirements/Skills
- Must be a US Citizen or Permanent Resident.
- Comply, understand, and support corporate safety initiatives to ensure a safe work environment.
- Ability and willingness to abide by Company's Code of Conduct.
- Regular travel, some overnight, as required (20%).
Disclaimer: The listed qualifications and requirements for each position are intended as guidelines. Mini-Circuits reserves the right to hire outside of these guidelines at Management's discretion.
Mini-Circuits is an Equal Opportunity Employer and does not discriminate on the basis of actual or perceived age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, familial status, gender identity, gender dysphoria, pregnancy-related condition, and domestic violence victim status or protected class characteristic, or any other protected characteristic as established by federal or state law.
- Location:
- New York