Director of Customer Experience (CX) Insights & Strategy
New Today
Who We Are
Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!
This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:
Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.
Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.
Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.
The Opportunity
The Director, Customer Experience Insights & Strategy will be dedicated to solving customer challenges. This role works closely with the entire CX team to conduct state-of-the-art hands-on qualitative and quantitative analysis across the spectrum of customer, patient and internal functions. This role requires a dynamic leader with a strong background in research methods, measurement frameworks, CX strategy and quantitative measurements. You will spearhead efforts to develop and implement research and metrics that provide actionable insights, enabling the organization to improve patient outcomes, healthcare provider (HCP) experiences, and overall brand loyalty. This is a significant role in the organization due to its complexity, requiring deep expertise to navigate dynamic challenges and manage a variety of priorities as well as establishing a strong partnership with Data & Analytics to create strong analytics capabilities and tools.
This position is also referred to as " Director, Customer Experience Science " in the internal Org chart
Key Responsibilities
Design, implement, and manage a robust CX measurement framework to evaluate the effectiveness of CX initiatives (e.g., Customer Effort Score, NPS).
Oversee all internal and external CX research activities to inform strategic decision-making.
Identify and define new, meaningful CX metrics relevant to specific stages of the customer journey.
Deliver and deliver regular reports and dashboards with actionable insights for cross-functional teams.
Develop perspective on sources of research data and partnership opportunities to inform customer insights.
Develop and own the CX quantitative analytics roadmap to articulate the opportunity, magnitude and impact that CX can drive. Consume data created by Data & Analytics to inform overall CX strategy and insights.
Partner with Data & Analytics to inform strategy for data integration from multiple sources, such as CRM system to provide a 360-degree view of customer behavior and to build data and analytics products to support and enable customer experience strategy and journey transformation (e.g., recommendation engines, GenAI products, algorithms, KPIs).
Guide CX Product Managers in development of CX tools and solutions including tools including those focused on journey mapping, predictive modeling and Customer 360.
Implement data governance policies to ensure accurate, consistent, and ethical use of research and data across Customer Experience (CX) programs (including cross-functional collaboration across relevant IT, Digital, Data, and Analytics stakeholders).
Partner with marketing, sales, medical affairs, and digital teams to align CX metrics and analytics with broader organizational objectives.
Serve as a trusted advisor to senior leadership, providing insights and recommendations to enhance CX initiatives. Identify emerging trends and technologies to advance the analytics capabilities of the organization.
Comply with all laws, regulations and policies that govern the conduct of Genentech activities.
People
Lead, mentor, and manage the CX team, fostering an exemplary employee experience, including a culture of collaboration, innovation, and accountability.
Provide guidance, training, and career development opportunities for team members.
Allocate and shift resources effectively and create a decision prioritization framework to ensure balanced workloads and optimized team performance and business impact.
Create plans to address surges in requests in an efficient and cost effective manner.
Cultivate an environment of both accountability and performance-based incentives with ongoing and annual performance management and rewards and recognition of all direct reports.
Lead or oversee inclusive hiring of direct and indirect reports.
Who You Are
Required Minimum Candidate Qualifications
Bachelor’s degree in Customer Experience, Data Science, Human-Centered Design, Human-Computer Interaction, or related fields with a strong foundation in customer insights, analytics, and strategy..
8 years of proven expertise in customer experience research and analytics capabilities with hands-on experience in strategy and CX tooling development and implementation.
Strong knowledge of the pharmaceutical value chain.
Demonstrated ability to influence and partner with leadership teams at the organizational unit level based on the insights you develop.
Advanced experience as a thought leader, constantly challenging the status quo to deliver competitive advantages and create meaningful value for patients.
Proven ability of managing complex, multicultural, and matrixed environments, with a preference for candidates with prior data analytics experience.
Preferred Desired Candidate Qualifications
Advanced degree in Customer Experience, data science or analytics
2 years of work experience with a focus on customer experience strategies, in the healthcare or pharmaceutical industries.
Experience leveraging CX insights to inform strategic decisions and optimize business processes.
Proficiency in visualization and reporting tools to facilitate communication and reporting efforts.
Demonstrated experience with platforms like Qualtrics, Medallia, Salesforce, or similar CX technologies.
Experience managing and interpreting large, complex datasets in highly regulated industries.
Location
This position is based in South San Francisco, CA and requires a presence at our Genentech Campus.
Relocation Assistance is not available
This position is also referred to as Director, Customer Experience Science in the internal Org chart
The expected salary range for this position based on the primary location of South San Francisco, CA is $176,750/yr to $328,250/yr. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
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Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
- Location:
- South San Francisco, CA, United States
- Category:
- Office And Administrative Support Occupations