Director of Brand Strategy

New Yesterday

About Heath
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Heath Ceramics is a California company making dinnerware and architectural tiles of good and enduring design for over 75 years. We are design-led, with the mission of creating products of beauty and integrity, while designing, manufacturing, and running our business in a way that's better for society and our planet. Our products are designed, manufactured, and sold in our two California factories and four showrooms, ensuring accountability in our process, from beginning to end. As a Certified B Corp, we maintain high social responsibility standards, environmental performance, and transparency. We believe in the benefits of local manufacturing and support a community of people committed to and inspired by the process of designing, making, and sharing. We believe in providing a living wage, full health and welfare benefits, and a place for meaningful work.
Position Summary
We are seeking a seasoned Director of Brand Strategy to lead and unify our brand vision across all touchpoints—driving clarity, consistency, and long-term strength. This is a senior leadership position that oversees our e-commerce business and marketing strategy and plays a key role in guiding the strategic direction of the company’s brand initiatives across all touchpoints. This role will report to the President, Creative and contribute meaningfully to company-wide planning, storytelling, and market positioning.
Working at Heath means a serious commitment to our regenerative business model and our dedication to craft, design, and Bay Area manufacturing. We go beyond the traditional capitalist focus of profitability and growth to actively improve the lives of our employees, the environment, and society's well-being. We embrace open-book management principles, transparency, and collaboration.
Position Responsibilities
Brand Leadership & Strategic Vision
Lead the development and execution of long-term brand strategy that reflects the company’s vision, values, and voice Serve as the connective tissue across departments, ensuring all brand, marketing, e-commerce, and customer-facing initiatives are aligned and cohesive Own and drive the company’s brand calendar in collaboration with product, creative, and marketing teams Develop frameworks for measuring brand equity, perception, and impact across key channels
E-Commerce Oversight
Oversee the strategy and performance of the e-commerce business, including revenue targets, product storytelling, and customer experience Partner with cross-functional teams (product, UX, tech, fulfillment) to ensure a seamless and brand-consistent digital experience Optimize online merchandising, conversion, and content to align with brand goals and product campaigns Guide the integration of brand and commerce in a way that elevates both
Cross-Functional & Executive Leadership
Act as a strategic partner to Creative, Product, and Sales teams, ensuring all efforts ladder up to a unified brand vision Contribute to annual and long-term company planning, identifying brand-led creative opportunities and ensuring resourcing matches ambition Develop strategy, performance, and roadmap alongside stakeholders, with clarity and insight Mentor and lead direct reports (including e-commerce and marketing leads), setting goals, driving accountability, and fostering growth
Budget & Performance Ownership
Own and manage the marketing and e-commerce budgets, ensuring smart allocation of resources toward high-impact initiatives Monitor and report on key KPIs, using data to inform decisions and evolve strategy
Qualifications
8+ years of experience in brand strategy, marketing, or creative leadership roles—ideally in a retail, consumer goods, or design-forward environment Proven track record of building and scaling brand systems across multiple channels (retail, digital, experiential, etc.) Strong understanding of e-commerce operations, digital marketing, and the intersection of brand and business High-level thinker with meticulous attention to detail and a deep sense of storytelling, aesthetics, and brand integrity Comfortable operating at both strategic and tactical levels—vision-setting one moment, solving details the next Exceptional leadership, communication, and cross-functional collaboration skills Creative, resourceful, and energized by building something meaningful
Nice to Have
Experience in design, interiors, lifestyle, or luxury consumer brands Background in or familiarity with DTC and wholesale models Prior responsibility for P&L or high-level budget management
Work Environment, Hours, & Compensation
This is a full-time, exempt position, Monday through Friday with occasional weekend work for large all-hands-on deck events. While we embrace a hybrid work model, in-person collaboration is a valued part of our culture. This role has flexibility to work hybrid from our San Francisco office. Up to three remote workdays per week are available. The salary range for this position is $155,000 – $165,000, based on experience.
Benefits
We are committed to your health and well-being. Heath offers a comprehensive benefits package for full-time employees that includes a choice of medical plans, dental, vision, acupuncture and chiropractic, as well life insurance. An annual 401(k) contribution that grows with job tenure. We offer a generous time-off allocation and a great discount on all Heath Ceramics products.
Proud Equal Opportunity Employer
At Heath, we don’t just accept difference — we celebrate it, we support it. Heath is proud to be an equal opportunity workplace. Our goal is to be a diverse workforce at all job levels. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, transgender status, age, marital status, veteran status, or disability status.
How to Apply
If you’d like to be considered for this role, please submit your resume along with a cover letter that thoughtfully outlines your interest and qualifications. We’re especially interested in hearing how your experience aligns with the position and why you’re excited about the opportunity to join our team. Thank you for your interest—we look forward to hearing from you!
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Location:
San Francisco, CA
Salary:
$250
Job Type:
FullTime
Category:
Marketing, Advertising And PR

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