AppleOne is partnering with a client, a leading consumer goods company, seeking an experienced and visionary Director of Brand Marketing . This is a high-impact leadership role responsible for shaping and executing brand strategy across all consumer touchpoints for a well-known lifestyle brand. The ideal candidate is a strategic thinker, creative storyteller, and team leader who can translate brand purpose into compelling campaigns that drive awareness, engagement, and growth in a fast-paced, start-up style environment.

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This is a direct hire opportunity located on-site in Manhattan Beach, CA, with a flexible schedule and a view of the ocean from your office.

Job Details Industry: Consumer Goods Job Type: Full Time Employment Type: Direct Hire Working Hours: Standard business hours Workplace Type: Hybrid (4 days on-site / 1 day remote) City: Manhattan Beach, CA 90266 Compensation: $150,000 per year

Benefits & Perks Medical, Dental, and Vision insurance 20 Days PTO + Sick Time 401 (k) with a match of up to $2500 annually Discretionary annual 20% bonus $200 Monthly wellness reimbursement program

Key Responsibilities Brand Leadership : Develop and lead the overall brand strategy, ensuring consistency and clarity across all channels—digital, social, retail, wholesale, and experiential. Integrated Marketing Campaigns : Concept, plan, and execute seasonal brand campaigns that align with key product launches and business goals. Creative Direction : Collaborate with internal and external creative teams to maintain and evolve the brand's visual identity and voice. Team Management : Lead and inspire a small but mighty brand team, fostering a culture of creativity, collaboration, and accountability. Cross-Functional Collaboration : Partner closely with Product, Sales, eCommerce, and Executive leadership to bring brand stories to life across the customer journey. Consumer Insight & Trend Analysis : Leverage market data and consumer insights to inform brand decisions, positioning, and campaign development. Agency & Partner Oversight : Manage relationships with creative agencies, production partners, and freelancers to ensure high-quality and on-brand output. Content & Social Strategy : Oversee the development of compelling content for social media, email, and digital platforms that engages our community and amplifies brand reach. Budget & KPI Management : Own the brand marketing budget and track performance against key brand health metrics and campaign KPIs.

Required Qualifications Experience : 8+ years of experience in brand marketing, with at least 3 years in a leadership role. Consumer packaged goods or beauty experience is strongly preferred. Skills : Strong background in lifestyle, footwear, apparel, or consumer brands. Proven success leading integrated marketing campaigns from concept to execution. Deep understanding of digital and social media landscapes. Mindset : Experience managing and mentoring creative teams. A collaborative and agile mindset with excellent communication skills. A passion for creativity, storytelling, and building purpose-driven brands. Work Style : Highly comfortable in a start-up environment and working style.