Join to apply for the Director of Brand & Creative Strategy role at JAG Physical Therapy Join to apply for the Director of Brand & Creative Strategy role at JAG Physical Therapy The Director of Brand & Creative Strategy is responsible for shaping and executing the creative vision and brand identity of the organization across all channels and touchpoints. This strategic leadership role oversees graphic design, advertising creative, public relations, video production, social media, and content development. A critical focus of the role includes supporting the company’s accelerated growth strategy through the development and deployment of compelling creative campaigns that drive awareness and engagement for new clinic openings across expanding markets. The ideal candidate blends high-level creative direction with a deep understanding of healthcare marketing, patient education, and community engagement.

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Who We Are

JAG Physical Therapy’s care-first model of rehabilitation may be the change you are looking for! JAG Physical Therapy, a comprehensive outpatient, orthopedic physical therapy company with 150 facilities throughout Pennsylvania, New Jersey, and New York, is seeking compassionate and motivated individuals to join our winning team! JAG has been honored by the area’s top publications as the best in the business based on growth and outcomes and is considered the Gold Standard for physical therapy care by the Metro area’s largest healthcare systems and insurance providers.

What You’ll Love About Us

Competitive pay Health, Dental, & Vision Benefits HSA Options including dependent care, medical, and commuter benefits $10,000.00 Term Life Insurance benefit at NO cost to employees up to 3 weeks PTO 401(k) with company match Yearly review for growth opportunities Tuition discounts for employees and their families TicketsAtWork and LifeMart company perks Our workplace fosters a close-knit and supportive environment where individuals genuinely care for and uplift one another, creating a strong sense of unity and camaraderie

What You’ll Need

Bachelor’s degree in Marketing, Communications, Design, or related field (Master’s preferred). 5-7 years of experience in creative leadership roles, with proven success in healthcare, wellness, or multi-location consumer brands. Strong background in brand development, campaign management, and video production oversight. Experience launching new locations or supporting growth-phase companies is strongly preferred. Proficiency in Adobe Creative Suite, project management tools (Asana), CRM (HubSpot) and video production software (Premiere, Final Cut, or similar). Excellent communication and leadership skills with the ability to translate strategy into clear creative direction.

What You’ll Do

Creative & Brand Leadership:

Own the development and stewardship of the company’s brand identity, ensuring consistency in voice, visuals, and tone across all platforms and materials. Lead and inspire a cross-functional creative team including graphic designer, content creators, videographers, copywriters, and social media staff. Manage all internal and external creative resources, vendors, and agency relationships.

Clinic Growth & Launch Strategy

Develop creative marketing toolkits for all new clinic openings, including grand opening announcements, localized advertising, social media campaigns, email marketing, signage, and community outreach materials. Partner with the business development, clinical operations, and internal marketing teams to ensure all creative elements align with clinic-specific strategies and timelines. Oversee the creative production of opening events, ribbon cuttings, and launch campaigns across digital and traditional media.

Video & Educational Content Creation

Lead the development of branded video content for use across social, web, clinic screens, paid advertising, and email—ranging from promotional videos to patient testimonials to provider spotlights. Oversee scripting, creative direction, and production of all video projects in alignment with HIPAA and brand standards. Collaborate with clinical teams to create engaging patient education content (e.g., injury prevention tips, exercise tutorials, seasonal health tips) across various formats: infographics, short-form video, blog articles, and animated content.

Messaging & Channel Oversight

Direct the strategy and development of all advertising, PR, and social media messaging—ensuring alignment with brand goals and audience segmentation. Manage and evolve the corporate content calendar to reflect business objectives, seasonal opportunities, and community health initiatives.

Collaboration & Strategy

Work closely with senior leadership and cross-departmental teams to ensure creative strategies support broader business goals including patient volume growth, physician referrals, and payer relations. Analyze market trends, consumer behavior, and creative performance metrics to refine strategies and drive innovation.

Important Disclaimer Notice

The above statements are only intended to represent the essential job functions and general nature of the work being performed and are not exhaustive of the tasks that an Employee may be required to perform. The employer reserves the right to revise this job description at any time and to require Employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or the work environment change. This job description is not a guarantee of employment. What you’ll love about us section is based on full time employment with the company and is not guaranteed based on employment type.Seniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionMarketing and Sales IndustriesHospitals and Health Care Referrals increase your chances of interviewing at JAG Physical Therapy by 2x Sign in to set job alerts for “Director Brand Strategy” roles. Ewing, NJ $132,000.00-$164,000.00 2 weeks ago Summit, NJ $183,175.00-$258,600.00 3 days ago Edison, NJ $125,000.00-$150,000.00 3 days ago Associate Director, Global Strategic Marketing - Job ID: 1649 Princeton, NJ $170,000.00-$190,000.00 2 weeks ago Director/Senior Director, Consumer Marketing Florham Park, NJ $260,000.00-$285,000.00 4 days ago Director, Go-To-Market Strategy and Execution (Morristown, NJ - Remote) Morristown, NJ $168,000.00-$286,000.00 1 day ago Senior Director of Global Marketing, Growth Disorders - Job ID: 1634 Princeton, NJ $260,000.00-$280,000.00 5 months ago Director Marketing Thought Leader Liaisons - Remote Parsippany, NJ $175,600.00-$230,475.00 4 weeks ago Director, Strategy and Planning Excellence Summit, NJ $183,175.00-$258,600.00 3 days ago Associate Director, Pharmaceutical Marketing- AMER (Morristown, NJ - Remote) Morristown, NJ $140,000.00-$198,450.00 1 day ago Associate Director, Regional Marketing & Product Management, Catalog Products Piscataway, NJ $90,000.00-$140,000.00 2 days ago East Hanover, NJ $145,600.00-$270,400.00 1 week ago East Hanover, NJ $185,500.00-$344,500.00 2 weeks ago Princeton, NJ $147,300.00-$294,700.00 2 days ago Director - Channel Strategy and Planning Plainsboro, NJ $181,670.00-$317,920.00 1 day ago Senior Director Global Commercial Strategy, Neuropsychiatry Marketing Raritan, NJ $173,000.00-$299,000.00 2 days ago Senior Director, Digital Marketing & eCommerce Bridgewater, NJ $235,000.00-$270,000.00 1 day ago Sr. Director, Consumer Media Strategy & ActivationDirector, Global Events & Partnership Marketing Livingston, NJ $165,000.00-$242,000.00 1 week ago Director, Marketing and Engagement Analytics Morristown, NJ $202,500.00-$337,500.00 5 days ago Somerset, NJ $157,500.00-$225,000.00 1 week ago Associate Director, Marketing Strategy - Breast & Women’s Cancer East Hanover, NJ $145,600.00-$270,400.00 1 day ago East Hanover, NJ $185,500.00-$344,500.00 1 week ago East Hanover, NJ $185,500.00-$344,500.00 1 week ago Associate Director, Omnichannel Strategy - Migraine Florham Park, NJ $137,500.00-$261,000.00 13 hours ago East Hanover, NJ $168,000.00-$312,000.00 1 week ago Princeton, NJ $221,000.00-$277,000.00 20 hours ago Senior Director, Digital Integrated Marketing Madison, NJ $183,000.00-$355,500.00 2 days ago Associate Director - Consumer Marketing Wegovy Rahway, NJ $187,000.00-$294,400.00 1 week ago East Hanover, NJ $185,500.00-$344,500.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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