Director of Advertising and Promotions - Senior Living
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Director of Advertising and Promotions – Senior Living
Sharon Center, OH
Are you a creative marketing leader passionate about making a meaningful difference in the lives of older adults and their families? We’re looking for a Director of Advertising and Promotions to lead strategic marketing initiatives that drive awareness, engagement, and occupancy across our senior living community.
In this role, you’ll lead the planning, execution, and performance of advertising and promotional campaigns across digital, print, social, and community channels. You'll work closely with sales, operations, and leadership teams to bring our brand to life through thoughtful, compelling, and compassionate messaging that resonates with seniors and their families.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
What You’ll Do:
Develop and manage multi-channel advertising campaigns that drive lead generation and move-ins
Manage the creative team
Plan and promote community events, open houses, referral programs, and seasonal promotions
Oversee brand messaging and ensure consistency across all marketing materials and platforms
Lead digital marketing efforts including paid search, social ads, and SEO strategies
Collaborate with sales and executive leadership to align marketing efforts with occupancy goals
Manage vendors, media partners, and creative agencies
Track campaign performance and make data-driven decisions to improve ROI
What We’re Looking For:
5+ years of experience in marketing, advertising, or promotions (senior living or healthcare preferred)
Strong background in digital and traditional media planning
Experience managing marketing budgets and vendor relationships
Excellent communication and project management skills
Passion for creating campaigns that connect with seniors and their families
Proficiency with digital tools
Why Join Us?
Be part of a mission-driven organization that prioritizes resident care and community connection
Lead high-impact marketing initiatives with room to innovate and grow
Collaborate with a passionate and supportive team
Competitive salary, health benefits, and professional development opportunities
Apply Today
If you're a results-oriented marketing leader with heart, creativity, and strategic vision, we’d love to hear from you.
Please email your updated resume to Erika at ehawes@leaderstat.com for immediate consideration!
- Location:
- Akron, OH
- Job Type:
- PartTime
- Category:
- Healthcare And Medical