Director, Member Growth - Lifecycle Marketing

Join to apply for the

Director, Member Growth - Lifecycle Marketing

role at

Spring Health Director, Member Growth - Lifecycle Marketing

13 hours ago Be among the first 25 applicants Join to apply for the

Director, Member Growth - Lifecycle Marketing

role at

Spring Health Get AI-powered advice on this job and more exclusive features. The Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing initiatives. Reporting to the VP of Marketing, this role will lead and scale our lifecycle marketing team, build best-in-class automated journeys, and develop multi-channel engagement strategies that improve funnel conversion rates and drive revenue. This leader must have a growth marketing mindset, be highly data-driven, and have deep expertise in A/B testing, campaign optimization, and marketing automation (ideally Iterable). They will also be responsible for establishing and maintaining rigorous QA processes to ensure flawless execution. The role is hybrid based in New York City, with an expectation to be in office 3 days a week at 60 Madison Avenue. Responsibilities include leading and scaling a high-performing team, owning and optimizing lifecycle marketing strategy across multiple channels (email, SMS, push notifications, in-app messaging, direct mail), enhancing funnel performance, leveraging data and experimentation, scaling automation and personalization, refining and implementing QA processes, cross-functional collaboration with Product, Eng, Data/BI, and CS teams, Martech subject matter expertise, and measuring and reporting impact. Success metrics include increased funnel conversion, scalable and automated processes, high-impact testing and optimization, improved reporting and visibility, rigorous QA and process excellence, strong cross-functional partnerships, and proven business impact. Requirements include 10+ years of experience in lifecycle/growth marketing preferably in healthtech, expertise in marketing automation platforms (ideally Iterable), channel expertise, strong analytical and data-driven skills, process and QA management skills, growth marketing mindset, excellent collaboration skills, leadership experience, and passion for mental health and healthcare innovation. The target base salary range is $173,110 - $216,390 with a competitive total rewards package including stock options and benefits. Benefits include health, dental, vision from day one, 401(k) match, no cost visits to Spring Health network, paid time off, parental leave, access to wellness programs, fertility care support, professional development reimbursement, and donation matching. Spring Health is an equal opportunity employer committed to diversity and inclusion. Seniority level

Seniority level Director Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries Mental Health Care Referrals increase your chances of interviewing at Spring Health by 2x Get notified about new Director of Growth jobs in

New York, NY . New York City Metropolitan Area $165,000.00-$170,000.00 1 week ago New York City Metropolitan Area 1 week ago New York, NY $280,000.00-$350,000.00 2 weeks ago Global Head of Marketing (VP), House of Whiskey and Rum

New York, NY $303,700.00-$400,000.00 1 week ago Director, Global Head of Brand Marketing - Facebook

New York, NY $227,000.00-$296,000.00 1 week ago New York City Metropolitan Area $200,000.00-$240,000.00 1 week ago New York, NY $200,000.00-$230,000.00 1 week ago New York, NY $160,000.00-$170,000.00 1 week ago Brooklyn, NY $230,000.00-$265,000.00 1 week ago New York City Metropolitan Area 1 week ago New York, NY $200,000.00-$225,000.00 1 week ago New York, NY $350,000.00-$385,000.00 1 week ago New York City Metropolitan Area $160,000.00-$200,000.00 1 day ago New York, NY $200,000.00-$250,000.00 2 weeks ago VP Marketing | Fast Growing 'Better for You' Snack Brand

New York City Metropolitan Area $200,000.00-$275,000.00 5 days ago New York, NY $248,000.00-$475,000.00 1 week ago New York, NY $150,000.00-$350,000.00 1 month ago New York, NY $205,000.00-$245,000.00 2 weeks ago New York City Metropolitan Area 3 days ago New York, NY $200,000.00-$225,000.00 1 month ago New York, NY $180,000.00-$200,000.00 1 week ago New York, NY $250,000.00-$280,000.00 5 days ago New York, NY $163,875.00-$273,125.00 2 weeks ago New York, NY $200,000.00-$240,000.00 1 week ago New York, NY $180,000.00-$220,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr