Director, Media page is loaded## Director, Medialocations: New York, NYtime type: Full timeposted on: Posted 5 Days Agojob requisition id: R-100592David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.**Our Values**At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.**Job Description****Title:** Director, MediaDavid Yurman is a celebrated luxury American jewelry company founded in New York by esteemed artists - David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless jewelry collections for women and men defined by artist-inspired form, material innovation, meticulous craftsmanship and Cable – the brand’s artistic signature. David Yurman collections are available through the brand’s retail stores (50) and eComm sites throughout the United States, Canada, Hong Kong and France, and over an additional 300 locations worldwide via their exclusive network of authorized fine jewelry and timepiece retailers.**Overview**As the Director of Strategic Media, you will be responsible for leading and implementing the strategic media initiatives of the organization and the retail / wholesale marketing. You will oversee the planning, development, execution and real-time performance tracking of media campaigns that align with the company's objectives and drive business growth. This role requires a deep understanding of the media landscape, media platforms (including ad formats, targeting, bidding strategies etc.), strong analytical skills, and the ability to collaborate effectively with cross-functional teams**Key Responsibilities****Strategic Media Planning and Execution*** Define and guide Media Agency to develop sophisticated, objective based media strategies.* Develop media strategies into comprehensive strategic media plans to support the organization's marketing and business objectives. Execute these plans w/ excellence.* Consistently define and optimize the target audience segments, media channels, ad formats, bidding strategies, and creative / messaging approach that best address brand and business goals.* Collaborate with internal teams, including marketing, communications, and creative, to ensure cohesive media campaigns**Media Buying & Negotiation:*** Manage media budgets and make informed decisions on media investments to maximize ROI.* Conduct thorough market research and analysis to identify optimal media buying opportunities.* Negotiate favorable media rates and contracts with media partners, ensuring cost-effectiveness and value.**Campaign Performance Analysis:*** Develop a process to track and analyze the performance of media campaigns, using key metrics and data analytics tools. + Provide actionable insights and recommendations for optimizing media strategies and tactics on a weekly, monthly, quarterly basis. + Prepare regular reports and presentations to communicate campaign performance to key stakeholders across Campaign, BAU, High Traffic Moments.**Market and Competitive Intelligence:*** Stay abreast of industry trends, consumer behavior, and competitive media strategies.* Show deep curiosity for the media landscape to stay ahead of shifts across media platforms etc., and keep Marketing and Creative updated. Guide Media team to adjust plans etc. based on relevant insights.* Translate insights into actionable recommendations to enhance media planning and execution.**Cross-Functional Collaboration:*** Collaborate closely with internal teams, including marketing, creative, analytics, e-comm, and the DY Commercial Org (Retail, Wholesale), to align media strategies with broader organizational goals.* Connect DY brand media planning w/ Wholesale co-op media planning to maximize effectiveness and impact.* Foster strong relationships and serve as single-point-of-contact with media agencies, vendors, and other external partners.* Effectively communicate media plans, objectives, and results to stakeholders at all levels**Team Leadership & Development:*** Lead and mentor a team of media professionals, providing guidance, feedback, and support.* Servant leader mindset to mentor, sponsor and apprentice future talent in personal organization and across enterprise* Foster a collaborative and innovative work environment that encourages professional growth and development.* Identify training and development opportunities to enhance the team's skills and expertise.**Requirements:*** Bachelor's degree in marketing, communications, business, or a related field (Master's degree preferred).* Minimum of 8+ years of experience in strategic media planning, buying, and execution.* In-depth knowledge of media channels, including traditional, digital, social, and emerging platforms. Critical to have in depth experience w/ digital performance media channels (search, social).* Strong analytical and data-driven mindset, with the ability to interpret complex data sets and derive actionable insights.* Excellent negotiation and vendor management skills.* Proven experience in developing and executing successful media campaigns.* Proficiency in media planning and analytics tools.* Outstanding communication and presentation skills.* Strong leadership and team management abilities.* Ability to thrive in a fast-paced, dynamic environment.* Results-oriented mindset with a focus on driving business growth.**Join our team as the Director of Strategic Media and contribute to our organization's success by leveraging strategic media initiatives to enhance brand visibility, engage target audiences, and drive business impact.****Working mode:** Hybrid (minimum 3 days/week in office) – NYC; No travel expected**Estimated salary range:** $180,000-$200,000Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.**Diversity, Equity & Inclusion at David Yurman**As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender). #J-18808-Ljbffr

In Summary: Director of Strategic Media is responsible for leading and implementing the strategic media initiatives of the organization and the retail / wholesale marketing . The role requires a deep understanding of the media landscape, media platforms (including ad formats, targeting, bidding strategies etc.) and the ability to collaborate effectively with cross-functional teams .

En Español: Director, página de medios está cargada## Director, Medialocations: New York, NYtime tipo: Full timeposted on: Posted 5 Days Agojob requisition id: R-100592David Yurman es una célebre compañía estadounidense de joyería fundada en Nueva York por David Yurman, un escultor y su esposa Sybil, un pintor y cerámico. Cuando los artistas comenzaron a colaborar, su objetivo era simplemente hacer objetos hermosos para usar. Dirigido hoy por su hijo, Evan Yurman crea colecciones intemporales pero contemporáneas para mujeres y hombres definidas por la inspiración, innovación, artesanía consumada y cable las firmas artísticas de las marcas. Creemos en la asociación con otros que comparten estos valores y entienden su importancia.**Descripción de trabajo****Título:** Director, MediaDavid Yurman es una empresa estadounidense de joyería de lujo celebrada fundada en Nueva York por artistas respetados - David Yurman, escultor, y su esposa, Sybil, pintora y cerámico. Cuando los artistas comenzaron a colaborar, su objetivo era simplemente hacer objetos hermosos para usar. Liderado hoy por su hijo Evan, David yurman crea colecciones de joyas al por mayor precio para mujeres y hombres definidas por forma inspirada en el artista, innovación material, artesanía meticulosa y Cable la firma artística de las marcas. Las colecciones de David Yurmann están disponibles a través de las tiendas minoristas de 50 Estados Unidos) e eCommic en todo Canadá, Francia y Hong Kong, así como más de 300 ubicaciones adicionales que se alinean con la ejecución de sus objetivos estratégicos de desarrollo del comercio minorista mediante la organización de medios de comunicación, planificación y marketing de tiempo real. Este papel requiere una comprensión profunda del paisaje de los medios, las plataformas mediáticas (incluyendo formatos publicitarios, orientación, estrategias de licitación, etc.), fuertes habilidades analíticas y la capacidad para colaborar eficazmente con equipos interfuncionales** Responsabilidades clave ** Planificación y ejecución estratégica de medios*** Definir y guiar a la Agencia de Medios para desarrollar sofisticadas y objetivos basados en estrategia mediática.* Desarrollar estrategías mediáticas en planes estratégicos integrales para apoyar los objetivos comerciales y empresariales de la organización. Executar estos planes con excelencia.* De manera consistente definir y optimizar los segmentos de audiencia objetivo, canales mediáticos, formatos de anuncios, estrategas de oferta y un enfoque creativo / mensajería que aborde mejor los objetivos de marca y negocio.* Colaborar profundamente con equipos, incluidos el marketing, comunicaciones y medios creativos, para garantizar campañas de acción cohesivas** Negociación y negociación de procesos de gestión de datos y análisis de rentabilidad: *** Con herramientas de búsqueda de resultados óptimos e inversiones mediáticas para identificar y analizar al máximo las oportunidades de mercado, así como métodos de mediatización; * Analizando y realizar evaluaciones mensualmente las tasas de rendimiento, evaluando los precios y compras de los instrumentos de inversión de comunicación y/o. + Preparar informes y presentaciones regulares para comunicar el rendimiento de la campaña a las partes interesadas clave en Campaign, BAU, High Traffic Moments.**Market and Competitive Intelligence:*** Manténgase al día con las tendencias de la industria, el comportamiento del consumidor y las estrategias competitivas de los medios de comunicación.* Muestre una profunda curiosidad por el panorama mediático para mantenerse adelantado a los cambios entre plataformas multimedia etc., y mantenga el marketing y la creatividad actualizados. Guía al equipo de medios de información para ajustar planes etc. * Translate ideas en recomendaciones accionables para mejorar la planificación y ejecución de los medios.** Colaboración interfuncional:*** Colaborar estrechamente con equipos internos, incluidos el marketing, creativos, analíticos, e-comm, y el DY Commercial Org (Retail, Wholesale), para alinear las estrategias mediáticas con objetivos organizacionales más amplios.* Conectar la planeación de medios de marca DY w/ Planificación de medios cooperativa al mayor alcance para maximizar su eficacia e impacto.* Fortalecer relaciones sólidas y servir como punto de contacto único con agencias de comunicación, proveedores y otros socios. Es fundamental tener una experiencia en profundidad con canales de medios de performance digital (búsqueda, social).* Una mentalidad analítica y orientada a los resultados con un enfoque centrado en impulsar el crecimiento empresarial.* * Únete a nuestro equipo como Director de Medios Estratégicos y contribuye al éxito de nuestra organización aprovechando las iniciativas estratégicas mediáticas para mejorar la reputación de la marca, atraer audiencias objetivo e impactar visibilidad del negocio.**** Trabajo: David David Saunders (minimum 3 días/semana) Departamento híbrido. Estamos comprometidos a fomentar una cultura de apertura y colaboración creativa dentro de toda nuestra comunidad, y apreciamos la diversidad de los antecedentes y perspectivas de nuestros empleados. Siempre defenderemos la equidad e inclusión para todos. David Yurman es un empresario con igualdad de oportunidades de empleo y proporciona las mismas oportunidades a todos los empleados y solicitantes sin tener en cuenta su edad, raza, credo, color, religión, origen nacional, sexo (incluyendo embarazo, orientación sexual o género). #J-18808-Ljbffr