Details Department: Demand Marketing Schedule: Full time Location: Remote Benefits Paid time off (PTO) Various health insurance options & wellness plans Retirement benefits including employer match plans Long-term & short-term disability Employee assistance programs (EAP) Parental leave & adoption assistance Tuition reimbursement Ways to give back to your community

Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance and salary range at the time of the offer. Responsibilities Ascension is seeking a highly analytical and collaborative Director, Marketing Reporting & Insights to lead the development and delivery of standardized, actionable marketing performance reporting. Reporting to the Senior Director of Marketing Science, this individual will play a critical role in unifying marketing data into trusted dashboards and reporting tools that support decision-making for executives, market leaders, and channel owners across the Marketing organization. The ideal candidate will bring deep experience in performance measurement, strong platform expertise, and a passion for transforming healthcare marketing through actionable insights. A growth mindset, collaborative spirit, and strong storytelling skills will be essential to success in this role. Key Responsibilities Marketing Reporting & Insights Delivery Lead the creation and delivery of standardized marketing performance dashboards for executives, market leaders, and channel owners across CRM, media, and advertising

Own the monthly reporting process for market-level campaign performance, translating data into insights that inform strategy, resource allocation, and patient engagement outcomes

Serve as a key reporting partner to shared services and channel leads (CRM, Media & Advertising) to support performance storytelling, campaign analysis, and optimization recommendations

Deliver executive-ready insights and performance summaries that distill trends, progress to goals, and strategic opportunities

Support KPI development and metric alignment across Marketing teams to ensure reporting consistency and comparability

Establish and manage a recurring reporting calendar and stakeholder feedback loop aligned to business planning cycles, QBRs, and key leadership meetings

Stakeholder Engagement, Governance & Data Quality Act as the primary reporting liaison for Marketing Leadership, Market teams, and Channel Owners

Coordinate cross-functionally with marketing operations, analytics, and data teams to ensure data quality, accuracy, and consistency

Enforce data visualization standards and governance protocols across all Marketing reporting platforms and audiences

Ensure data quality and standardization across all reports, including UTM governance, consistent KPI definitions, and validation processes in collaboration with data engineering and analytics partners

Support the development of presentation materials and insights for quarterly business reviews and leadership meetings

Reporting Platform Ownership & Innovation Dashboard Modernization & Automation Lead the evolution of Marketing reporting from static reports to automated dashboards powered by Tableau and Datorama

Manage and optimize GA4, Datorama, and Tableau environments to improve usability, scalability, and data trust

Consolidate reporting across tools and channels into centralized, role-based dashboards aligned to Marketing KPIs

Define the roadmap for automation, insight delivery, and AI-powered enhancements to drive faster decision-making

Requirements Education: High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management. Additional Preferences Qualifications

8–10+ years of experience in marketing analytics, business intelligence, or performance reporting

Strong technical expertise in Tableau, Datorama, GA4, and Salesforce, with hands-on experience designing dashboards and tracking infrastructure (e.g., UTMs, server-side GTM, CallRail)

Demonstrated experience in attribution modeling, ROI measurement, and incrementality testing

Strong understanding of healthcare marketing data and HIPAA compliance; experience integrating marketing analytics with CRM and EHR systems to connect campaign engagement to patient outcomes

Exceptional communication and storytelling skills, with a track record of translating complex insights into business strategy and influencing senior stakeholders

Familiarity with full-funnel measurement across paid, owned, earned, and shared media channels

Strong project management skills and experience working cross-functionally across technical and business stakeholders

Preferred: Experience in healthcare, consumer marketing, or other highly regulated industries

Growth mindset and commitment to continuous improvement and innovation in reporting practices Marketing Reporting & Dashboarding Tableau and Datorama dashboard development

GA4 tagging, tracking, and insights delivery

Centralized reporting frameworks and marketing performance scorecards

Role-based reporting delivery for leadership, market, and channel teams

Healthcare & Compliance Knowledge HIPAA-compliant analytics practices

Experience integrating CRM and EHR data for patient-centric reporting

Measurement & Performance Insight Attribution modeling, ROI analysis, and incrementality testing

Campaign funnel measurement across paid, owned, earned, and shared media

KPI alignment, standardization, and performance storytelling

Platform & Tech Stack Expertise GA4, Tableau, Datorama, Salesforce

UTMs, server-side GTM, CallRail, and related marketing infrastructure

Strategic Storytelling & Influence Ability to synthesize complex data into clear business insights

Strong executive communication and presentation skills

Stakeholder management and cross-functional alignment

Project & Process Management Managing recurring reporting cycles and innovation roadmaps

Coordinating input across matrixed teams

Delivering scalable and sustainable reporting solutions

Why Join Us This role offers a unique opportunity to define how marketing performance reporting is delivered across a leading national healthcare organization. As the Director of Marketing Reporting & Insights, you will help unlock the value of marketing data, drive faster access to insights, and enable teams across Ascension to make better-informed decisions that improve patient engagement and organizational performance.

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