Director of Marketing Performance & Optimization

This newly created leadership role will shape how Warner Bros. Games measures, interprets, and optimizes marketing performance across our fast-evolving portfolio with a specific focus on mobile titles and live service games. As Director of Marketing Performance & Optimization, partnering with Central Technology and Services to build the systems, data tools, platforms and frameworks you'll own the Performance & Optimization operations that help us understand how marketing efforts influence player acquisition, engagement, and retention over time.

You'll bring deep expertise in mobile marketing, ad networks, and media channels, and lead the development of player-centric measurement strategies from first impression to long-term value. Your work will empower publishing and studio teams with clear, actionable insights that directly inform campaign decisions, media strategy, and product optimizations.

The Daily

• Lead a team of analysts focused on measuring performance across mobile, live-service and console/PC titles, spanning paid media and UA, CRM, brand, O&O, .live streaming, community, and social channels.
• Own the development of cross-channel measurement frameworks and benchmarks tailored to mobile/live-service dynamics (CPI, ROAS, LTV curves, player re-engagement, etc.).
• Translate complex performance data into actionable campaign insights helping teams decide where to invest, what to pause, and how to optimize.
• Define needs to evolve data platforms and reporting systems that integrate data across ad networks, creative performance, CRM, MMPs, store analytics, CDPs, and in-game telemetry.
• Develop a unified understanding of player behavior across the full marketing funnel from first touch through install, activation, monetization, and retention.
• Define and refine player signal frameworks, identifying which behaviors (e.g., social and community engagement, live streaming, early session depth, engagement loops, monetization actions) predict long-term value.
• Partner with Brand Marketing, Franchise Planning, Studios, and Live Ops to ensure insights inform GTM, live content beats, and post-launch performance.
• Work closely with media teams and external partners to evaluate the effectiveness of creative, placements, and bidding strategies across UA platforms (Meta, Google, Unity, TikTok, etc.).
• Intimately understand how the ad platform and networks algorithm or bidding platforms work to brief Central Tech, media buying, creative teams and studios on optimization
• Lead test-and-learn programs that iterate on timing, sequencing, audience segmentation, and creative strategy to drive improved performance.

What We're Looking For

• Proven experience leading marketing analytics for mobile and live-service games; comfort navigating both in-flight optimization and long-term planning.
• Deep understanding of ad networks, attribution models, and UA optimization strategies.
• Hands-on experience developing and applying player behavior signals to drive predictive value models.
• Strong grasp of marketing metrics (ROAS, LTV, CPI, CTR, retention curves) and how they map to creative, media, and lifecycle strategy.
• Track record of cross-functional influence, particularly with studio, product, and live operations teams.
• Ability to lead both the strategic vision and operational delivery of performance insights.
• Passion for games and player-first storytelling

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $146,300.00 - $271,700.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.