Description

Responsibilities Manage the University’s trademark licensing program, including vendor/agency contracts, compliance, revenue generation, and policy development, in consultation with the AVP.

Lead marketing and communications initiatives for the Penn Bookstore, including events, communications, course materials, and social media strategies.

Collaborate with the Directors of Communications & External Relations and Communications & Special Projects on constituent relations, marketing campaigns, and strategic initiatives.

Provide hands-on management of the Campus Express @ Penn program, coordinating with the Director of Communications & External Relations to ensure consistent messaging and effective engagement.

Develop integrated marketing strategies and creative content that amplify divisional services across multiple platforms and channels.

Coordinate BSD’s participation in campus-wide events; design, distribute, and analyze surveys; and oversee customer feedback mechanisms.

Serve as liaison with internal University stakeholders and external vendors to advance marketing and business development efforts.

Contribute to the communications leadership team to deliver consistent, high-quality strategies aligned with divisional standards and priorities.

Qualifications Bachelor's Degree required; Master’s degree preferred.

5-7 years of experience in marketing, communications, licensing, or related fields is required; 7-10 years preferred.

Excellent oral and written communication skills, with proven ability to manage constituent and customer relations.

Experience with vendor and agency relationship management, including contract administration.

Demonstrated ability to design and execute marketing strategies across digital and traditional platforms.

Technical proficiency with survey/analytic tools, graphics applications, and advanced Office 365/web tools.

Familiarity with collegiate or trademark licensing strongly preferred.

Experience with event planning, coordination, and execution.

Prior experience in higher education administration or student services preferred, with knowledge of emerging trends in campus amenities and administrative operations.

Strong ability to balance strategic vision with practical, hands-on execution.

About the Division of Business Services The Business Services Division (BSD) supports the individual and collective needs of the Penn community by promoting a hospitable, customer-friendly campus environment by providing mission-critical services and essential operations. BSD’s mission is to provide high-quality service in a fiscally responsible manner. The Division is currently focused on three major initiatives: Revenue growth/retention through improved marketing efforts, extended services, and development of new distribution channels.

Driving productivity for the Division and its customers through the better use of technology.

Enhancing service offerings through upgrades and expansions of facilities.

For additional information visit: Job Location - City, State Philadelphia, Pennsylvania Department / School Business Services Pay Range $91,000.00 - $106,000.00 Annual Rate Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered. Equal Opportunity Statement The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin(including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protectedunder applicable federal, state or local law. Special Requirements Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job. University Benefits Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

Tuition : Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

Retirement:  Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

Time Away from Work:  Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.

Long-Term Care Insurance:  In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

Professional and Personal Development:  Penn provides an array of resources to help you advance yourself personally and professionally.

University Resources:  As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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