Director - Loyalty Program Growth

At Frontier, we believe the skies should be for everyone. We deliver on this promise through our commitment to Low Fares Done Right. This is more than our tagline - it's our driving philosophy. Every member of Team Frontier has an important role to play in bringing this vision to life. Our successful business model allows travelers to take advantage of our fast-growing route network while our bundled and unbundled pricing options allow our customers to personalize their travel experience and only pay for the services they need saving them money along the way.

Low Fares Done Right is our mission and we strive to bring it to life every day. Our 'Done Right' promise means delivering not only affordable prices, but making travel friendly and easy for our customers. To do this, we put a great deal of care into every decision and action we take. We must be efficient with the use of our resources and make smart decisions about how we run our business. We must also innovate and be pioneers - we're not afraid to try new things. While our business requires us to fly high in the air, we also consider ourselves down-to-earth in our approach, creating a warm and friendly experience that truly demonstrates Rocky Mountain Hospitality.

This position will direct all strategic development, growth planning, marketing, and initiative execution for the Frontier Airlines loyalty programs and partnerships including co-branded credit card, discount membership club, GoWild! Pass and other third-party loyalty and marketing partnerships. Additionally, this position will identify insight-driven growth opportunities, in partnership with the Loyalty Analytics team and other key partners, to drive growth of our Loyalty programs, overseeing continuous improvement of the design, launch, and execution of said initiatives. This Director will be responsible for both short-term and longer-term (annual and/or multi-year) planning to achieve aggressive loyalty goals, team leadership, budget and vendor management, as well as staying very current with industry trends, emerging technologies, and competitor initiatives to keep our loyalty program innovative and competitive.

Qualifications

• 10+ years of loyalty marketing experience, with at least 7 years focused experience on direct to consumer, digital marketing.
• Bachelors Degree in Marketing/Finance or related area of study plus a minimum of 7 years relevant experience in loyalty, credit card marketing and customer analytics
• Demonstrated ability to create and manage partnerships with both internal and external stakeholders to form collaborative and effective marketing campaigns.
• Experience with credit card acquisitions and activation marketing program is preferred
• Experience with membership/loyalty programs is preferred
• Experience with the development of Consumer databases preferred
• Must have great attention to detail for copy proofing/editing
• Exceptional writing and copy-editing experience required
• Exceptional negotiation and partnership management skills required
• Experience working with omni-channel marketing teams as well as external marketing and/or brand agencies to develop loyalty campaigns and promotions

Knowledge, Skills and Abilities

• Comfortable receiving feedback and quickly change course based on business needs
• Team player who can work collaboratively with other departments, partners and marketers
• Must have excellent communication and interpersonal skills
• Ability to work with minimum supervision in a collaborative team environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Ability to lead multiple team members across different commercial functions
• Broad understanding of direct and online marketing concepts and strategies
• Customer service skills required along with the ability to deal diplomatically with loyalty members and partners.
• Broad understanding of consumer databases and customer analytics
• Ability to manage multiple priorities and coordinate marketing projects, production schedules and promotional events
• Ability to manage marketing communications projects and consistently meet deadlines
• Exceptional spreadsheet and reporting skills required
• Knowledge of credit card marketing and frequent flyer program rules and procedures is preferred
• Strong PC skills in using MS Office suite software for drafting communications and working with reports

Salary Range: $137,643 - $182,696 DOE. Please note this posting will close on or before 8/31/2025.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites: Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

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