Overview

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. At Neostella, our mission is simple: empower legal teams to work smarter, faster, and more reliably. We deliver advanced technology solutions and satellite team support that streamline operations, boost efficiency, and transform how firms and corporate legal departments work day to day. We are relentlessly customer-centric and a true team: supportive, scrappy, and always in it together. We are in hyper-growth mode and seek driven, people-first professionals to help us scale with purpose and heart. We are seeking a Director of Integrated Experiences & Events to transform our events program into a customer-centric growth engine.

This leader will own the strategy and execution of tradeshows, proprietary events, customer activations, and field programs, ensuring every touchpoint strengthens our brand, deepens customer relationships, and drives measurable pipeline.

Key Responsibilities

Strategy & Planning

Build and execute the annual customer experience & events strategy, aligned to sales and marketing pipeline goals.

Tier and prioritize the event portfolio (industry tradeshows, customer summits, regional activations, partner events).

Translate customer insights into event themes, content, and experiences that reinforce our brand narrative.

Develop budget recommendations and ROI models for executive alignment.

Execution & Management

Lead planning and flawless execution of high-impact events, ensuring exceptional customer experiences.

Manage and mentor the events team and external vendors/agencies.

Establish event technology stack for lead capture, tracking, and attribution.

Standardize processes with playbooks, checklists, and post-event reporting.

Collaboration & Alignment

Partner with Demand Generation to integrate pre-/during-/post-event campaigns and follow-up cadences.

Work closely with Product Marketing on messaging, demos, and enablement content.

Collaborate with Marketing Ops & Creative Services to streamline asset creation, intake, and delivery.

Act as the executive liaison for all event planning, reporting, and customer experience feedback loops.

Measurement & Reporting

Define and track KPIs: sourced pipeline, influenced revenue, SQL conversions, cost per lead, customer engagement scores.

Deliver post-event ROI reports to executives and stakeholders.

Continuously optimize the event portfolio based on performance and customer feedback.

Requirements

10+ years of experience in B2B marketing and event/experience management.

Proven success turning events into pipeline and customer engagement drivers.

Strong project management and vendor negotiation skills.

Experience managing and developing teams.

Proficiency with Salesforce, HubSpot, or event tools (Cvent, Splash, etc.).

Excellent communication skills with ability to present to executives.

12-Month Success Outcomes

Portfolio of events and experiences tiered, budgeted, and aligned to pipeline goals.

Playbooks and standardized event processes in place.

Live dashboard tracking event-sourced and influenced pipeline.

Cross-functional alignment across sales, product, and marketing on customer experience priorities.

Improved lead capture, follow-up, and customer satisfaction from events.

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k)

Paid Time Off (Vacation & Holidays)

Training & Development

Work From Home

Travel Bonus

Maternity & Paternal Leave

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