About the job

The Director, Go-To-Market (GTM) Strategy and Planning will lead the development and execution of comprehensive go-to-market strategies that drive brand growth and deliver revenue targets. This individual will be responsible for working cross-functionally to align GTM plans with business objectives, measuring sales execution against GTM goals, creating sales support tools. and optimizing overall market performance. You will collaborate with cross-functional teams including Sales, Marketing, and Finance to drive brand growth and deliver revenue targets. The ideal candidate has a proven track record in fast-moving consumer goods (FMCG) and a deep understanding of trade marketing and sales planning. Other duties as assigned by the supervisor. Essential Functions Lead the creation of comprehensive GTM strategies for new product launches, promotional initiatives, and brand expansions, ensuring alignment with business goals. Design, implement, and optimize programs that maximize in-market performance and retailer engagement. Create and deliver sales tools, presentations, and training materials to support sales teams and increase product adoption across retail partners. Utilize data-driven insights to identify market opportunities, analyze competitor strategies, and monitor key performance indicators (KPIs). Establish and monitor KPIs to assess the success of GTM initiatives and adjust strategies based on results. Structure sales incentive programs for the field sales organization, track execution against targets, and manage incentive payout processes. Work closely with Sales, Marketing, Finance and Category Management teams to align strategies, ensure the execution of initiatives across all retail channels and deliver against revenue targets. Oversee the sales operations team, driving improvements and automation in sales support processes to keep pace with business expansion. Establish and monitor KPIs to assess the success of GTM initiatives and adjust strategies based on results. Minimum Qualifications Bachelor’s degree in Business, Marketing, or a related field 8-10 years of experience in trade marketing, sales planning, or go-to-market strategy within the FMCG/CPG industry Strong understanding of retail dynamics, trade programs, field sales execution and category management Proven ability to develop and execute successful go-to-market strategies for new and existing products Strong leadership, communication, and project management skills Proficiency in data analysis, with a strong ability to leverage insights to drive decision-making Proven ability to build compelling PowerPoints and present GTM strategies to large audiences Experience working with cross-functional teams and influencing at all levels of an organization Responsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations. Preferred Qualifications Master of Business Administration (MBA) or other advanced degree preferred. Let’s talk money and perks! Turning Point Brands offer a competitive salary and benefits. 12 Paid Holidays PTO (Paid Time Off) 401K with company match Medical, Dental, Vision Insurance Short Term Disability Insurance Basic Life Insurance Tuition Assistance DailyPay Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes. BE AWARE OF FRAUD: When applying for a job at Turning Point Brands (TPB) you will be contacted via correspondence through our official job portal with a clrco.com e-mail address; direct phone call from a member of the TPB team; or direct e-mail with a tpbi.com e-mail address. TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver’s license number or passport information over the phone or via e-mail. If you believe you are a victim of identity theft, contact the Federal Bureau of Investigations internet crime hotline (www.ic3.gov), the Federal Trade Commission identity theft hotline (www.identitytheft.gov) and/or your local police department. Any scam job listings should be reported to whatever website it was posted in.