Director, Events & Brand Activation

1 Days Old

Director, Events (Tradeshows and Corporate Events) Leadership: 2 reports Schedule: Hybrid (Tues - Thurs onsite and Mon/Fri remote) Location: Sandy Springs
Key Responsibilities • Develop, lead, and implement an events strategy • Partner with senior-level leaders to identify KPI's to measure event success, provide event leads and continually improve event ROI. • Analyze event data and provide reports to senior leaders using insights to improve future event planning and execution. • Manage event budgets for cost efficiency, establish processes to define objectives and analyze needs, create performance scorecards to assess impact, and implement standardized operating procedures and policies for events. • Stay current with industry trends, emerging technologies, and best practices in events and experiential marketing, and incorporate them into our event strategies and tactics. • Partner with Creative Services to develop event assets that elevate brand awareness and distinguish us from competitors by overseeing the production and visual design of materials- including booth displays and components, brochures, websites, email campaigns, and social media. • Collaborate with the marketing and communications team to create integrated event campaign materials to target audiences, increasing event visibility and engagement. • Foster relationships with key industry partners and vendors
Qualifications • CMP or CTSM certification preferred. • 15+ years of experience in corporate event planning and execution, with a track record of delivering successful events and experiences that drive business results. • Proven leadership experience, with a track record of managing and developing high-performing teams. • Experience working in a B2B enterprise environment, with a deep understanding of the complex sales cycle and buying process. • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously. • Proficient in event management software and relevant tools. • Proficient in Microsoft programs including Excel, PowerPoint, Word, SharePoint and Teams. • Knowledge of Monday.com is a plus (or similar project management software such as Asana or Slack). • Experience with customer relationship management (CRM) software a plus (Salesforce). • Ability to travel (
Location:
Atlanta, GA, United States
Category:
Business And Financial Operations Occupations

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