Director, Events & Brand Activation
1 Days Old
Director, Events (Tradeshows and Corporate Events)
Leadership: 2 reports
Schedule: Hybrid (Tues - Thurs onsite and Mon/Fri remote)
Location: Sandy Springs
Key Responsibilities
• Develop, lead, and implement an events strategy
• Partner with senior-level leaders to identify KPI's to measure event success, provide event leads and continually improve event ROI.
• Analyze event data and provide reports to senior leaders using insights to improve future event planning and execution.
• Manage event budgets for cost efficiency, establish processes to define objectives and analyze needs, create performance scorecards to assess impact, and implement standardized operating procedures and policies for events.
• Stay current with industry trends, emerging technologies, and best practices in events and experiential marketing, and incorporate them into our event strategies and tactics.
• Partner with Creative Services to develop event assets that elevate brand awareness and distinguish us from competitors by overseeing the production and visual design of materials- including booth displays and components, brochures, websites, email campaigns, and social media.
• Collaborate with the marketing and communications team to create integrated event campaign materials to target audiences, increasing event visibility and engagement.
• Foster relationships with key industry partners and vendors
Qualifications
• CMP or CTSM certification preferred.
• 15+ years of experience in corporate event planning and execution, with a track record of delivering successful events and experiences that drive business results.
• Proven leadership experience, with a track record of managing and developing high-performing teams.
• Experience working in a B2B enterprise environment, with a deep understanding of the complex sales cycle and buying process.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Proficient in event management software and relevant tools.
• Proficient in Microsoft programs including Excel, PowerPoint, Word, SharePoint and Teams.
• Knowledge of Monday.com is a plus (or similar project management software such as Asana or Slack).
• Experience with customer relationship management (CRM) software a plus (Salesforce).
• Ability to travel (
- Location:
- Atlanta, GA, United States
- Category:
- Business And Financial Operations Occupations
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