Director eCommerce and Digital Marketing Join to apply for the Director eCommerce and Digital Marketing role at Soni Director eCommerce and Digital Marketing 2 days ago Be among the first 25 applicants Join to apply for the Director eCommerce and Digital Marketing role at Soni Get AI-powered advice on this job and more exclusive features. We are recruiting a strategic and results-driven Director of eCommerce & Digital Marketing to lead both direct-to-consumer (DTC) and B2B digital growth initiatives for a well-established apparel brand undergoing an exciting transformation. This role will oversee all facets of performance marketing, retention strategy, ecommerce site optimization, and digital revenue growth.

Make sure to apply with all the requested information, as laid out in the job overview below.

Key Responsibilities:

Develop and lead annual ecommerce and digital marketing strategies aligned with brand and revenue goals Oversee digital channel performance across acquisition, retention, and site optimization Manage paid media channels including search, social, display, direct mail, and TV Optimize targeting, creative, and budget allocation to maximize ROI Own customer retention through email, SMS, loyalty programs, and personalized lifecycle marketing Enhance DTC and B2B ecommerce experiences focusing on UX, SEO, merchandising, and conversion Identify growth opportunities across multiple ecommerce platforms Work cross-functionally with internal teams (Brand, Sales, Ops) and manage external digital partners Lead and grow a high-performing digital team, driving a culture of innovation and accountability

Qualifications:

5–8 years of experience in ecommerce and digital marketing leadership roles Proven track record in performance marketing, retention strategy, and ecommerce site optimization Experience managing teams, agencies, and cross-functional projects Hands-on experience with ecommerce platforms (Shopify Plus preferred) Familiarity with marketing tools and analytics (CRM, ESPs, GA, etc.) Experience with both DTC and B2B ecommerce models is a strong plus Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Compensation: $120,000-150,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.Seniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionManagement and Manufacturing IndustriesStaffing and Recruiting Referrals increase your chances of interviewing at Soni by 2x Get notified about new Director of Ecommerce jobs in Nashville, TN . Senior Client Partner Director - Beverage Nashville, TN $300,000.00-$330,000.00 7 hours ago Nashville, TN $300,000.00-$330,000.00 7 hours ago Senior Client Partner Director - Health, Beauty, and Personal Care Nashville, TN $300,000.00-$330,000.00 7 hours ago Director of Influencer & Affiliate MarketingSystem Director of Marketing and CommunicationsIntegrated Director of Marketing - Nashville Brentwood, TN $120,000.00-$140,000.00 1 week ago Integrated Director of Marketing - Nashville Nashville, TN $100,000.00-$105,000.00 1 month ago Director of Performance Advertising - Corporate We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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