Director Of Earned Media

Rational 360 is a leading, independently owned, DC-based strategic communications and public affairs firm that partners with major corporations, nonprofits, trade associations, and advocacy organizations navigating policy, reputation, and media challenges. We offer a fast-paced, collaborative, and entrepreneurial environment where smart strategy and measurable results drive everything we do.

With a staff of approximately 100 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.

Rational 360 is seeking a Director of Earned Media with strong media relations experience and a working knowledge of the conservative media landscape. The ideal candidate will be a skilled communicator with a sharp political instinct, capable of identifying newsworthy angles, securing media placements, and supporting client storytelling across national and conservative media outlets.

This role is ideal for candidates with a background in public affairs, campaign communications, or journalism, who are looking to grow their leadership skills and deepen their impact in the earned media space. You will help lead media relations strategy and execution for multiple client accounts and serve as a trusted resource for media outreach and press engagement.

Responsibilities include:

• Develop and execute earned media strategies that align with client goals and target conservative and national media outlets.
• Build and maintain strong relationships with conservative and center-right reporters, producers, editors, and digital influencers.
• Draft compelling press materials, including pitches, press releases, op-eds, and talking points.
• Pitch stories and secure media coverage in both traditional and digital outlets.
• Monitor the media landscape and identify opportunities for proactive media engagement or rapid response.
• Collaborate with account leads, digital strategists, and policy specialists to execute integrated communications campaigns.
• Contribute to new business development and proposal writing when needed.
• Manage junior staff and interns, providing mentorship and quality control.