At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Hasbro is seeking a transformative marketing leader who will make CRM and loyalty the heartbeat of Hasbro Pulse, while also innovating in social, paid, and creator engagement. Someone who thrives at the intersection of data, storytelling, and fandom, and who will elevate Hasbro Pulse into a global standard for fan-first, community-driven DTC marketing. Responsibilities Lead the evolution of CRM and loyalty marketing as a core growth engine for Pulse. Develop lifecycle strategies that drive acquisition, retention, and repeat purchase. Leverage Klaviyo, Salesforce Marketing Cloud (SFMC), Braze, and other tools to deliver personalized, data-driven campaigns at scale. Partner with analytics and product teams to define segmentation, targeting, and attribution approaches that maximize customer value. Design and launch loyalty programs that reward engagement and build deeper emotional connections with fans. Oversee Hasbro Pulse’s organic and paid social strategy to drive engagement, reach, and conversion. Develop an influencer and creator/collector engagement model that authentically builds community, grows our channels, and amplifies new launches. Ensure brand voice and storytelling are fan-first, culturally relevant, and aligned to broader Hasbro franchise priorities. Requirements 10+ years of marketing experience, with at least 5 years in DTC or digital marketing leadership roles. Deep expertise in CRM and lifecycle marketing — proven ability to design, execute, and optimize programs across Klaviyo, Salesforce Marketing Cloud (SFMC), Braze, and other leading platforms. Strong track record in loyalty program development and customer retention strategies. Experience leading social media (organic + paid) and influencer/creator programs, ideally with a focus on fandoms, entertainment, gaming, or lifestyle brands. Demonstrated success in growth marketing, paid media ROI, and acquisition strategies. Strategic thinker with the ability to operationalize plans and deliver measurable results. Excellent collaborator with strong communication and influence skills across senior stakeholders. Passion for fandoms and collectors, with an authentic understanding of how to engage enthusiast communities. What We Offer Base salary range: $163,000.00 to $244,600.00 Health & Wellness: Medical, Dental, and Vision Insurance Time Off to Recharge: Paid Vacation & Holidays Financial Well-being: Generous 401(k) Match Life & Family Support: Paid Parental Leave Exclusive Perks: Product Discounts & More! We are an Equal Opportunity / Affirmative Action Employer. Hasbro is committed to equality of opportunity in all aspects of employment.

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