We are seeking a strategic, results-driven, and collaborative Director, Digital Media to lead the planning, execution, and optimization of paid digital marketing initiatives across multiple channels. This role will oversee strategy, innovation, and performance management for integrated digital media campaigns, while also guiding a team and fostering strong cross-studio collaboration. The ideal candidate will bring deep expertise across paid search, paid social, programmatic display, and videoalong with fluency in emerging AI tools that enhance audience targeting, creative optimization, and performance analysis.

Responsibilities

• Lead Digital Media Strategy: Develop and oversee integrated paid digital strategies that align with client business objectives, leveraging insights, audience research, and best practices.
• Client Leadership: Serve as a primary digital media lead with clients and senior account teams, presenting recommendations, performance insights, and innovative approaches to drive results.
• Campaign Oversight: Direct the planning, execution, and optimization of multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.), ensuring KPIs and ROI/ROAS targets are consistently met.
• AI-Enhanced Media Execution: Leverage AI-powered platforms for predictive audience modeling, bid optimization, creative testing, and performance forecasting to improve efficiency and outcomes.
• Team Leadership & Development: Manage, mentor, and grow a team of specialists, fostering a culture of collaboration, curiosity, and continuous improvement.
• Performance & Insights: Oversee campaign measurement frameworks, ensuring accurate tracking, actionable analysis, and clear reporting for stakeholders.
• Cross-Studio Collaboration: Partner with Creative, Content, Traditional Media, Social, and Insights teams to deliver integrated, high-impact campaigns.
• Innovation & Testing: Drive A/B testing and experimentation across creatives, targeting, and bidding strategies; champion the use of AI and emerging technologies to unlock performance gains.
• Vendor & Partner Management: Manage relationships with external agencies, vendors, and platform partners to ensure access to best-in-class capabilities.
• Thought Leadership: Stay ahead of industry trends, platform changes, and evolving best practices, including the role of AI in media strategy, sharing knowledge across the agency to inspire innovation.
  
  

What Youll Need

• Bachelors degree in Marketing, Business, Communications, or related field.
• 7+ years of experience in digital marketing with proven expertise in paid media strategy and execution.
• Demonstrated success leading multi-channel campaigns focused on conversion, ROI/ROAS, and measurable business impact.
• Proficiency in platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), and programmatic DSPs.
• Hands-on experience using AI-driven advertising tools (e.g., Performance Max, Advantage+ Shopping, predictive analytics models, AI-powered DSPs, or dynamic creative optimization platforms).
• Strong analytical mindset, with experience in data visualization and performance analysis.
• Exceptional communication, client-facing, and presentation skills.
• Proven leadership in managing teams and cross-functional initiatives.
• Google Ads and Meta certifications preferred; AI/ML or marketing analytics certifications are a plus.
  
  

What makes TrendyMinds a great place to work

We believe a happy team is a solid team; its as simple as that.

• Fully remote: We believe the best team is one that isnt limited by proximity to a physical location. Whether its the west coast or east coast, we work with team members across all of the U.S. time zones.
• Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
• Great benefits: 30 paid days off and 401(k) matching. What more could you ask? Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
• Flexible schedule: Some people are early birds who love collaborating in-person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations- within reason and the needs of our clients - of course!
• New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. Thats just not our style.
• Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.

Our values

At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.

Know the Why behind the What.

We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)

Put relationships first.

We not me. For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.

Think Ahead and push boundaries.

Our tagline isnt Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things dont always go according to plan. Dont be afraid to make mistakes, improve, and try again.

Bring your full self.

Show up. Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.