Director, Digital Marketing

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Your role:

The Director of Digital Marketing will oversee high-level digital marketing campaigns for top-tier artists at Warner Records. The position will be responsible for developing campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. You will be a digital expert in all things Rock and Pop, as well as familiar with the leading industry standards for digital marketing in the music industry.

Here you'll get to:

• Develop and execute disruptive, digital-first campaigns for some of the world's most iconic artists. This role blends cultural intelligence, content innovation, and fan-first thinking to build campaigns that spark discovery, ignite fandom, and drive commercial impact across streaming and physical formats.
• Design holistic digital strategiesincluding short-form content and viral activationsthat amplify each release and expand reach across core fans and new audiences.
• Activate superfans across fan-forward platforms like Discord, Reddit, and Twitter/Xfueling grassroots momentum and creating digital word-of-mouth at scale.
• Identify viral opportunities and lead quick-strike marketing initiatives to capitalize on real-time cultural moments.
• Monitor campaign performance in real-time and make agile, data-informed optimizations to maximize engagement and conversion.
• Conduct post-campaign deep dives to surface insights, learnings, and benchmarks that inform smarter, sharper future campaigns.
• Collaboration with CRM and Paid Media leads to craft omni-channel fan journeys that drive retention, growth, and first-party data capture.
• Partner with D2C and Commerce teams to launch high-converting physical product drops, integrating marketing strategy with merch, vinyl, and collector releases.
• Coordinate with artist management and internal stakeholders to shape and maintain a unified editorial calendar across all social platforms.
• Work hand-in-hand with Creative to ensure all contentfrom short-form video to interactive designfeels cohesive, intentional, and on-brand across the campaign ecosystem.

About you:

• Bachelor's degree or equivalent experience
• Minimum of 7+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company
• Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
• Innate ability to lead and mentor
• Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
• Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
• Knowledge on how to "move the needle" online, be it driving consumption, engagement, or growth
• Proven leadership experience in team discussions and client meetings
• Impeccable follow-up and follow-through
• A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy
• A passion for rock and pop music
• Experience with viral creator campaigns and relationships with agencies and creators
• Experience with content seeding

We'd love it if you also had:

• Photoshop, Illustrator, or other graphic design knowledge
• Experience using project management software such as Monday and Basecamp
• Understanding of social media analytics and posting tools such as Chartmetric
• Record Label experience
• People management skills
• Catalog marketing experience

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Salary Range: $100,000 to $120,000 Annually