Overview Director, Digital Experience - US Ecommerce

Please ensure you read the below overview and requirements for this employment opportunity completely. We are seeking a strategically-minded and executionally-driven Director of Digital Experience to lead and elevate the digital consumer journey across our US Ecommerce platforms – levi.com and the Levi's Mobile App. You will oversee A/B testing, creative operations, and content strategy, ensuring we deliver a best-in-class experience that drives engagement, conversion, and brand loyalty. You will report to the Sr. Director, Digital and Consumer Experience - US Ecommerce. We are Levi Strauss & Co. (LS&Co.). This hybrid position is based in our San Francisco, CA headquarters with expected office presence 3 days per week (typically Tuesday-Thursday). Time in office may vary depending on business needs. The expected starting salary range for this role is $144,800-$219,300 per year. Final compensation may vary based on location, education, qualifications, performance, and business needs. LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success. Location: San Francisco, CA, USA. Employment type: Full-time. FIll date: This position is expected to be filled by 11/09/2025. Current LS&Co Employees, apply via your Workday account. Responsibilities Lead the top-of-funnel digital experience strategy for levi.com and the US Levi's Mobile App, aligning product vision and feature prioritization with commercial goals and ensuring timely delivery of roadmap features in close collaboration with the Digital Product team. Create a cohesive content and creative vision that balances brand and commercial priorities. Manage premium-ization initiatives that enhance storytelling, enrich the brand narrative, and create a more elevated shopping experience, driving growth outcomes. Participate in upcoming site redesign efforts, delivering a modern, immersive, and intuitive interface for consumers. Champion a consumer-first mindset, grounded in data, experimentation, and optimization. Mobile App Partner with the Digital Product team to deliver features and enhancements that improve usability, engagement, and conversion in the app. Collaborate with omni-channel and retail teams on initiatives such as associate order-in-store, mobile checkout, and QR code-enabled storytelling. Align app content and features with broader brand campaigns, loyalty program benefits, and in-store experiences to create a seamless omni journey. A/B Testing & Optimization Promote A/B testing strategic vision and multi-year roadmap to optimize site/app performance and testing processes. Partner with the A/B testing lead to develop an annual testing plan informed by competitive benchmarking, consumer insights, and needs. Ensure the testing plan drives relevant insights to improve channel performance. Creative Operations and Content Strategy Collaborate with global brand creative to improve existing ways of working. Advocate for additional creative assets to support channel growth goals and priorities. Ensure content and storytelling are seasonally and market relevant, and aligned with the competitive landscape. Team Leadership & Cross-Functional Collaboration Lead and mentor a high-performing team of managers. Build strong relationships with global brand creative, brand marketing, UX, product, and site merchandising. Influence senior leadership with clear communication and data-backed recommendations. About You 10+ years of experience in digital marketing, ecommerce, or digital product, with a focus on site/app content and experience. Functional leader and partner who can influence at all levels of management. Experience leading a team to build successful A/B experiments at scale. Familiarity with content management systems (CMS) and digital asset management (DAM) tools. Experience with Adobe Analytics and Optimizely. This is a hybrid position based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs. The location, hours, and starting salary are placeholders and may be adjusted by LS&Co. during the hiring process. EOE M/F/Disability/Vets LEVI STRAUSS & CO. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

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