Major Duties and Responsibilities

• Lead the development and maintenance of robust analytics reports and dashboards that generate actionable insights for decision-making and translate those insights into concrete recommendations for executive leadership and key decision makers.
• Present findings and strategic insights to executive leadership and cross-functional teams.
• Drive the organization toward a customer journey view of digital and marketing analytics, leveraging the insights derived from various data sources and platforms (e.g., Sitecore, Hubspot).
• Develop, define and manage key performance indicators (KPIs) for digital strategy initiatives and product performance.
• Continuously improve reporting practices by leveraging the latest tools and presenting findings with clarity and strategic takeaways.
• Optimize operational efficiencies by streamlining workflows, standardizing reporting templates, and enabling cross-team data access and transparency.
• Collaborate with marketing and content teams to inform and shape data-driven engagement and strategies.
• Oversee integration of disparate data sources, ensuring a unified view of the customer journey across digital channels and products.
• Lead the integration of Google Analytics with data lakes (e.g., Salesforce Data Cloud, Microsoft Fabric).
• Implement Google Analytics recommendations from a recent audit such as enhanced event tracking, reducing custom dimensions, and configuring key events.
• Lead Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and GEO (Generative Engine Optimization) efforts to extend the reach of ACC content.
• Drive adoption of AI / ML tools for predictive analytics and reporting automation. Own vendor relationships and technology stack decisions for analytics platforms.
• Develop standardized templates and frameworks for recurring reports, such as campaign performance and grant project summaries.
• Manage and lead a team of digital and marketing analytics professionals, driving team goals and success, building internal capabilities, and fostering continued growth.

Required Qualifications

• Bachelor’s Degree in Marketing, Data Science, Business Analytics, or a related field.
• At least ten years of experience in digital marketing analytics and at least 3 years of formal management experience.
• Proven expertise with analytics platforms (e.g., Google Analytics, Looker Studio, Verint / ForeSee, Adobe Analytics).
• Strong background in SEO, digital engagement metrics, customer behavior analytics, and content performance analysis.
• Demonstrated success in leading digital and marketing analytics strategy, creating deliverables to report out to senior executives, and telling narrative to inform decision-making.
• Comfort and experience using Artificial Intelligence to increase efficiency in analytics and reporting.
• Excellent problem-solving, communication, and project management skills.
• Ability to translate complex data into clear, strategic insights for non-technical stakeholders.
• Demonstrated understanding of how marketing and digital platforms affect constituent experience and a point of view on how to use insights to increase engagement.
• Experience managing budgets and vendor relationships.

Desired Qualifications

• Consulting experience is desirable.
• Experience with healthcare content and / or with an association or society preferred.
• Familiarity with email platforms (e.g., Hubspot), Sitecore or similar Content Management Systems (CMS), Microsoft products (PowerBI, Microsoft Fabric), and Tableau.
• Working knowledge of SQL (Structured Query Language).