Director, Deposits Product Marketing, Boston, MA

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. Country: United States of America

Your Journey Starts Here:

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!

Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all started with the launch of our national digital bank in 2024 and we have much more ahead in 2025. Building on our core strengths—our global brand, proprietary technology, and passionate customer base—we are expanding our footprint.

As the Director of Deposits Integrated Marketing, you will play an important role in this mission by leading the positioning and successful marketing of our core consumer banking & investment products, including checking, high-yield savings, CDs, and money market accounts. Leverage your experience in banking, payments, or fintech to reimagine our consumer engagement and help us become a top bank in the US.

What you’ll do:

Lead a team in refining the positioning and messaging for our consumer checking, high-yield savings, CDs, money market accounts, and investment services.

Deeply understand our consumer total addressable market, customer needs, and target audiences for each product.

Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a trusted partner to Product teams in evolving our value propositions.

Spearhead go-to-market planning that brings our brand to life through these products. Assess product-market fit and monitor product health, including conversion funnels, customer engagement, and NPS.

Position the team as thought leaders influencing Santander’s growth strategy, brand, and product roadmaps.

Enable a fantastic customer experience across channels. Equip branch teams with training and playbooks for selling our products. Partner with the Digital CX team to optimize the online journey.

What you’ll bring to the team:

10+ years of experience in integrated marketing, product marketing, or a related field.

Experience in banking, fintech, or payments space.

2+ years of experience leading a team, shaping culture, and supporting career development.

Influence product roadmaps and lead go-to-market strategies.

Excellent communication skills, data storytelling, and tailored messaging.

Decisive problem-solving skills to cut through complexity.

Masters degree is a plus.

**Education:**

Bachelor's Degree or equivalent in Marketing, PR, Communications, Business Administration, or related (Required)

Master's Degree preferred

**Work Experience:**

12+ years in marketing or related field (Required)

3+ years in financial services/banking industry (Required)

What Else You Need To Know:

The salary range for this position is between $123,750 and $200,000 USD annually, based on skills and experience. Exact compensation may vary.

Link to Santander Benefits:

Santander Benefits - 2025 Santander OnGoing/NH eGuide

Risk Culture: We embrace a strong risk culture and expect proactive risk management from all professionals.

EEO Statement: We value diversity and are an equal opportunity employer. All qualified applicants will receive consideration without regard to protected characteristics.

Working Conditions: Minimal physical effort required; occasional moving/lifting may be needed.

Employer Rights: This job description is not exhaustive and may be revised; employment is at-will.

What To Do Next: Interested candidates should apply. We provide accessible application processes and accommodations upon request.

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