Overview

Position Title: Director, Demand Generation

Location: Kirkland, WA

Annual salary: $127,485 to $164,450 DOE, plus target annual bonus. Comprehensive benefits include medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time off, parental leave, quarterly performance bonus, training, career growth and education reimbursement programs.

Company: Ziply Fiber. Our mission is to elevate the connected lives of our communities by delivering fast home internet and serving areas traditionally underserved by mainstream providers. We aim to build relationships and provide customers and communities with refreshingly great experiences. Our values emphasize being genuinely caring, empowering you, innovation and improvement, and earning trust.

Role overview: The Director of Demand Generation leads the strategy and execution of data-driven marketing programs to fuel Ziply Fiber's residential growth across all sales channels (e-commerce, call center, and direct sales). The role oversees a team responsible for inbound and outbound campaigns—including paid media, direct mail, retargeting, outbound calling, and local events—focused on lead nurturing, customer acquisition, and revenue growth. It requires a strong focus on cost per gross addition (CPGA) and Net Promoter Score (NPS), collaboration with Brand, Product, Sales, and Customer Experience, and a results-oriented mindset in a fast-growing brand.

Responsibilities

• Lead and manage a team of demand generation professionals, providing direction, coaching, and mentorship to support team development and performance.
• Own and drive Ziply Fiber's demand generation marketing strategies, campaigns, and P&L with accountability for sales, revenue per customer, cost per sale and sales NPS across online and offline channels.
• Manage and optimize the demand generation budget, ensuring efficient allocation of resources across paid and organic channels to maximize ROI and sales impact.
• Take accountability for both strategic and day-to-day management of the paid media program to achieve budgeted sales and growth targets.
• Analyze cross-platform data, customer behavior, and sales journeys to improve the acquisition experience and inform prioritization of impactful initiatives that accelerate growth.
• Oversee go-to-market plans for products, updates, and promotions to align marketing, sales, and support for a consistent prospect and customer experience.
• Collaborate with teams on location-specific sales events, partnerships, and channel tactics to drive awareness and sales.
• Partner with Business Intelligence to develop robust reporting that meets evolving Marketing needs.
• Drive cross-team alignment through regular reporting on funnel health, marketing-sourced sales, activations, and overall demand generation performance.
• Ensure email and customer referral programs engage and convert prospects at different funnel stages.
• Collaborate with sales teams to optimize lead generation and improve conversion rates for inbound, outbound, and door-to-door channels.
• Drive use of the CDP to increase personalization and reduce friction in the purchase process.
• Promote a culture of data-driven decision-making within the Demand Generation Marketing team.
• Performs other duties as required to support the business and evolving organization.

Qualifications

• Bachelor's degree required; higher degree is a plus.
• Minimum of seven (7) years in demand or lead generation marketing with a track record of measurable results.
• Minimum of three (3) years of experience managing and developing high-performing marketing teams.
• Deep understanding of online and offline demand generation best practices, ecommerce, digital marketing tools, paid media, tracking standards, attribution methods, and marketing operations in B2C and B2B environments.
• Subscription or recurring revenue experience (e.g., Telecom) is a plus.
• Growth and solution-oriented mindset with a passion for testing, iterating, and scaling marketing programs.
• Intellectually curious, proactive, and able to drive strategic and data-backed solutions.
• Strong team management, leadership, mentoring, and coaching skills.
• Results-driven strategic thinker with the ability to dissect complex problems and derive actionable insights.
• Strong data analysis, forecasting, reporting, and campaign analysis skills.
• Bias for action, optimistic energy, and tenacity.
• Excellent communicator, comfortable presenting to executives.
• Strong project management skills with the ability to manage competing timelines.
• Experience collaborating with sales, marketing, business intelligence, product, and CX teams.

Knowledge, Skills, and Abilities

• Ability to work independently with sound judgment and reasoning.
• Ability to multi-task and collaborate effectively to meet deadlines.
• Strong verbal and written communication, attention to detail, and organizational skills.
• Ability to work within critical deadlines and adapt to changing priorities.
• Ability to provide excellent customer service.

Work Authorization

Applicants must be currently authorized to work in the US for any employer. Sponsorship is not available for this position.

Physical Requirements

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities. Functions may require bending, stooping, sitting, walking, or standing for prolonged periods; most of the time is spent sitting with frequent opportunities to move. May lift and/or move up to 25 pounds. Vision requirements include close, distance, color, peripheral vision, depth perception, and ability to adjust focus.

Work Environment

Office setting with extensive use of a computer, keyboard, mouse, and multi-line telephone system.

Diversity / EEO

Ziply Fiber is an equal opportunity employer. All qualified candidates will be considered regardless of race, color, religion, national origin, gender, age, marital status, sexual orientation, veteran status, disability, or any other legally protected status.

Other

Ziply Fiber requires a pre-employment background check and may require a pre-employment drug screen. Ziply Fiber is a drug-free workplace. At all times, Ziply Fiber must be your primary employer; outside employment requires written approval if permitted by law.