ICompany Description
Please make an application promptly if you are a good match for this role due to high levels of interest.
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
The Director, Consumer Marketing, will develop, direct and execute the marketing strategy and brand campaigns that attract, engage and retain Skincare consumers and build brand affinity and loyalty for the brand. This includes, but is not limited to TV creative, paid digital, social media (paid and organic) and website for SkinMedica, Diamond Glow and Latisse
Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns for the Skincare brands.
Lead internal creative team and external creative agencies to develop creative and content for all channels.
Lead in the strategic development of the media mix and the execution of the media plan alongside internal Media COE and external media partners. Continuously analyze data to inform media optimization.
Develop Skincare consumer marketing programs and collaborate with cross functional team members to optimize the programs' message and ensure consistency and flawless execution across all relevant channels (includes, but not limited to TV, digital, social, print, influencer, partnerships and earned media.)
Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners.
Develop campaign briefs that identify key consumers, program objectives and strategies, KPIs and a successful measurement plan.
Manage external partners, including creative agencies, media agency and web development team to ensure partners have clear direction to execute timely and within budget.
Lead social media team to develop strategies and content for the social media channels; proactively recommend strategies to improve/refine campaigns to achieve broader consumer consideration and drive conversion.
Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements.
Participate in market research and integrate insights into tactical execution.
Lead internal and partner with external creative teams and agencies to develop, manage and execute an annual 360-degree communication calendar.
Lead the management and maintenance of brand websites, coordinate with an internal development team to ensure web updates are planned and deployed in a timely fashion.
Provide analysis and reports on TV, digital, social campaigns and web performance.
Qualifications
Bachelor's degree in related field required, MBA or related Master's Degree preferred
10+ years of consumer marketing/brand management experience executing 360-degree brand campaigns
Preferred experience in aesthetics, beauty, wellness or CPG marketing
Agency Management experience preferred
Supervisory experience
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
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