Director, Category Leadership - Publix

Serve as a Category Leader for Publix to deliver best-in-class insights to drive customer growth. Employ total channel and beverage category strategic thinking by leveraging unique insights from a variety of internal and industry sources. Actively influence customer and system decision-making with fact-based and category-centric thought leadership. Own direct relationships with customers to collaboratively build strategies and tactics designed for future category growth.

Function Related Activities/Key Responsibilities:

• Be the industry, channel & category subject matter expert to facilitate retailers' choice to select Coca-Cola as their key strategic partner
• Provide leadership & continued stewardship for retailer's beverage categories (Sparkling and Still)
• Recommend space opportunities and risks for the beverage category
• Identify and articulate opportunities as part of the annual customer category situation assessment process
• Strive to maintain position as customers' most valued partner for category solutions
• Focus on retailer category development while also partnering closely with Sales to support development on sales strategy, which will win in the marketplace

Education Requirements:

• Minimum: Bachelor's degree
• Preferred: MBA or other Masters

Related Work Experience:

• 8-10+ years in the CPG industry and retail customer experience (manufacturer, retailer, or distributor)

Functional Skills:

• Deliver impartial and objective total store and beverage solutions for the retailer by providing differentiated, timely, relevant, and actionable insights
• Prepare and make presentations to internal and external audiences that include market and industry trends, SWOT, competitive review, assortment, and category reviews
• Lead the delivery of the shopper insights & recommend action to improve shopper satisfaction
• Lead the discussion of space strategy implications to marketplace execution (including recommended schematics & points of availability) with proposed action to the customer
• Influence key system resources (Bottler, Sales and Category) to deploy Coca-Cola collaborative business planning practices effectively
• Provide business situation assessment, opportunity identification and support joint business plan objectives using analytical tools: Nielsen/IRI syndicated & panel, shopper card, Coca-Cola proprietary data as well as industry sources to generate actionable insights with retailer partner

Exposure to World Class Leaders: Access to global technology leaders that will expand your network and expose you to emerging technologies and techniques.

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.

Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Skills: Category Insights, Category Management, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Data Analysis, Key Performance Indicators (KPI), Leadership, Market Segmentation, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Storytelling, Strategic Selling, Strategy Development, Teamwork

Pay Range: $160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.