Join to apply for the Director, Brand Marketing role at Vestwell Join to apply for the Director, Brand Marketing role at Vestwell Direct message the job poster from Vestwell Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 Million active savers, with over $30 billion in assets saved across all 50 United States.

Ensure all your application information is up to date and in order before applying for this opportunity.

Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities.

Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com

Who Are We Looking For?

The Marketing team at Vestwell is growing! We are looking for a creative and strategic Director of Brand Marketing to take the company into the next phase of growth. This position will play a pivotal role in shaping our brand identity, driving awareness, and driving loyalty among our clients and partners. The ideal candidate gets wildly excited about brand and messaging frameworks, naming principles, color palettes, and tone of voice guidelines.

This position is accountable for brand performance, increasing awareness, and for aligning brand growth objectives with broader company objectives. This role will be responsible for clearly differentiating the brand from its competitors, and driving desirability through creative storytelling, brand visuals, activations, and partnerships. The right candidate will have a track record of strong brand-building through meaningful storytelling, groundbreaking campaigns, and effective marketing.

Reporting to the SVP, Head of Marketing, you will be partnering closely with contractors, agencies and the entire marketing team to help us shape our company’s narrative and ensure we fulfill our company mission of closing the savings gap. This position will be based in New York, New York.

What Will You Be Doing?

Brand Strategy & Category Leadership

Own and evolve Vestwell’s brand platform, including naming conventions, messaging architecture, visual identity, tone of voice, and narrative frameworks across lines of business. Build a Brand strategy that differentiates Vestwell from competitors and positions the brand as the leader in workplace and public savings innovation

Content Strategy & Owned Platforms

Architect and manage the strategy for Vestwell’s owned content ecosystem—including newsletters, event series, blog, and social content platforms. Lead the editorial strategy and oversee execution of search-optimized, insight-driven content that grows organic traffic and nurtures engagement across the funnel. Collaborate cross-functionally to build always-on storytelling engines that reinforce brand pillars and product benefits.

Campaigns & Brand Activation

Lead the planning and execution of integrated brand campaigns across digital, social, paid, and earned channels—with a sharp focus on performance and impact. Build and scale brand moments that build equity and drive pipeline, from sponsorships and influencer content to large-scale thought leadership campaigns. Partner with Comms, Product Marketing, Growth, and Channel teams to ensure message alignment and amplification.

Performance & Team Leadership

Set clear goals, KPIs, and feedback loops to measure brand performance across awareness, consideration, engagement, and organic visibility. Lead, grow, and inspire a high-performing brand and content team—including internal resources and external creative partners. Manage brand budget and resource allocation across programs, freelancers, and campaigns.

Requirements

7-10+ years’ experience and proven track record of success in brand management, marketing, or related roles, preferably in the fintech or financial services industry. Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable brand strategies and initiatives. Self-starter who can operate well in a collaborative team environment and adapt effectively to changing business priorities/strategies. Excellent verbal and written communication and presentation skills Expertise in, and hands-on experience with, corporate branding positioning, brand messaging and marketing communications with the ability to drive, implement, and operationalize the brand strategy in a matrixed, consensus-driven environment Strong understanding of marketing campaigns, editorial content, and analytics and how they work together to inform decisions that affect the brand Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams and stakeholders. Creative thinker with a passion for innovation and a keen eye for design and visual aesthetics. Demonstrated ability to drive results, meet deadlines, and manage multiple projects in a fast-paced, dynamic environment.

This role will be based in our New York City HQ and will be part of Vestwell's 4-days / week in-office operation.

The expected base salary range for this position is $130K - $150K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.

Our Benefits

We’re an innovative, high-growth company, with lots of exciting milestones ahead. We value health and wellness at Vestwell and in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and generous vacation offering. We have adopted a hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in our Midtown Manhattan office, so everyone has a setting that is the most productive for them. Oh, and naturally we have a great 401(k) plan!

OUR PROCESS

It starts the same for every candidate: getting to know the team members through 1-2 conversations about Vestwell, your experience, and your interests. Next steps can vary by role, but the usual next steps are a skill or experience screen (e.g. a coding interview for an Engineer, a portfolio review for a Designer, deeper experience call for other roles) which leads to a virtual or in-person interview panel after that if the screens go well. Before making an offer, our interview process concludes with a references check stage for your recruiter to meet with a current or former supervisor and peer. We prioritize transparency and lack of surprise throughout the process.

For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in Vestwell.com is not our Recruitment team.

Vestwell’s Privacy Policy. Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.Seniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionMarketing and Sales Referrals increase your chances of interviewing at Vestwell by 2x Get notified about new Director of Brand Marketing jobs in New York, NY . New York, NY $138,500.00-$200,800.00 2 weeks ago New York City Metropolitan Area $165,000.00-$170,000.00 5 days ago Director of Brand Marketing - Color & Conservation New York, NY $165,000.00-$180,000.00 1 week ago New York, NY $160,000.00-$175,000.00 1 week ago Director, Global Head of Brand Marketing - Facebook New York, NY $227,000.00-$296,000.00 4 days ago New York, NY $180,000.00-$240,000.00 5 days ago Floral Park, NY $100,000.00-$110,000.00 1 month ago New York, NY $150,000.00-$170,000.00 2 weeks ago Marketing Director/Director of Commercial Brand Strategy Brooklyn, NY $150,000.00-$175,000.00 1 week ago Director, Global Brand Strategy & Consumer Engagement New York, NY $160,000.00-$200,000.00 1 month ago New York, NY $188,000.00-$250,000.00 2 weeks ago New York, NY $170,000.00-$190,000.00 1 month ago Senior Director, Marketing - Farmacy Beauty New York, NY $40,000.00-$215,000.00 5 days ago New York City Metropolitan Area $175,000.00-$200,000.00 3 days ago New York City Metropolitan Area $150,000.00-$175,000.00 2 days ago Marketing Director | Fast Growing 'Better for You' Snack Brand New York City Metropolitan Area $180,000.00-$230,000.00 3 days ago New York, NY $180,000.00-$220,000.00 3 weeks ago New York, NY $136,416.00-$182,736.00 2 days ago New York, NY $227,000.00-$296,000.00 1 week ago Director, Global Product Marketing - Fragrance New York, NY $70,000.00-$80,000.00 1 day ago New York, NY $138,400.00-$173,000.00 4 days ago New York, NY $190,000.00-$225,000.00 2 weeks ago New York, NY $180,000.00-$200,000.00 2 weeks ago Senior Director of Digital - Vibrant Experiential Brand - NYC New York City Metropolitan Area $160,000.00-$200,000.00 1 week ago New York, NY $160,000.00-$190,000.00 2 weeks ago New York, NY $96,000.00-$118,000.00 5 months ago New York, NY $180,000.00-$240,000.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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