Overview Director Brand Experience and Demand Generation (m/f/d) at MANN+HUMMEL. The role is responsible for establishing and leading the brand strategy and setting up the Demand engine, aligning integrated demand generation across paid, owned, and earned channels with brand and business goals. The Director defines campaign architecture, ensures seamless execution of digital campaigns, leads campaign and event execution, and drives marketing enablement, brand visibility, and measurable business outcomes. Responsibilities Brand Building and Corporate Identity: Build and continually develop the MANN+HUMMEL brand program and maintain global consistency of brand and corporate identity across all touchpoints. Ensure adherence to brand guidelines and evolve the brand framework to meet future business needs. Campaign Structure & Execution: Define and oversee the campaign architecture aligned with brand strategy. Plan and execute global digital marketing campaigns supporting thought leadership, product launches, market development, and market capture. Disciplinary Lead for Campaign and Event Execution: Lead digital campaign execution and corporate events, ensuring alignment with marketing and business objectives and high-quality on-brand delivery. Establish a Digital Demand Engine: Design and implement an end-to-end, data-driven demand generation framework across paid, owned, and earned channels to drive scalable pipeline growth. Marketing Enablement: Develop and roll out enablement programs to upskill teams in modern marketing methods, tools, and best practices; foster a marketing culture that supports global framework adoption across business units and regions. Brand Alignment: Ensure all marketing and demand generation initiatives reinforce global brand positioning and messaging; collaborate with Corporate Communications and Employer Branding for consistency. Cross-functional Collaboration: Partner with Sales, Product Management, Communications, and the Executive Leadership Team to ensure marketing strategies are business-relevant and revenue-focused. Performance Measurement: Define KPIs and establish dashboards for campaigns and demand generation; use data insights to optimize activities continuously. Internal Agency Leadership: Lead the internal agency function to provide efficient support for demand generation, creative development, and digital production. Your Profile / Qualifications Education: Degree in Marketing, Communications, Digital Business, Business Administration, or a related field Experience: At least 10 years in Brand Management, Demand Generation, or Digital Marketing, ideally in an international B2B environment Proven track record building and scaling demand engines and leading global brand initiatives including rebranding Experience in the automotive aftermarket or original equipment at a tier 1 or tier 2 supplier Competencies: Strong expertise in branding and rebranding Experience shaping global campaign architectures and ensuring brand consistency across touchpoints Proficiency in defining KPIs, analyzing performance data, and driving optimization Language skills: Excellent English (written and spoken); German skills are a plus Personality: Strategic thinker with strong execution focus Effective communicator capable of influencing at all levels Entrepreneurial mindset with passion for brand leadership, digital innovation, and measurable business outcomes Benefits and Diversity Independent work with decision-making freedom Performance-based pay and extensive social benefits 35-hour workweek (flextime) or trust-based hours, flexible scheduling, and 30 days of vacation Talent development through our programs Company restaurant Private daycare center access nearby Modern company pension scheme Discounts through Corporate Benefits portal Mobility options: subsidy for Deutschlandticket, JobRad leasing, and e-charging stations Due to the international nature of our company, we consider applications submitted in English as parts of the hiring team are internationally composed. Diversity and inclusion are part of our DNA. We welcome applications from all individuals regardless of age, gender, origin, ethnicity, disability, or any other protected characteristic. If you have questions regarding this job posting, our recruiting team can assist you. Please contact TalentAcquisitionGermany@mann-hummel.com and include the job title and location. For data protection, please use our online application form instead of email.

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