Our Client, merican Multinational Clothing and Accessories Retailer, is looking for a Director of Audience Insights and Segmentation to work remotely within the US (preferably in the Eastern time zone).

Responsibilities: Leverage first and third-party data sets to generate audience strategies, deploy those learnings to refine audience segments, and accelerate effectiveness across the company's brands Partner with Brand counterparts to provide analytical expertise to enable the audience data strategy and insights that empower performance media initiatives Utilize proprietary and syndicated tools to create and present analyses across Client. portfolio that convey a clear audience story that can be translated into insights / segments for marketing campaigns Work with a team of brand-aligned embedded resources to ensure audience insights and trends are effectively infused into brand vision, positioning, and growth strategies Work in close collaboration with brand marketing leaders to ensure their audience needs are being met and manage priorities Craft audience insights into compelling narratives that inform and drive to key business decisions Act as key collaborator and resource for brands during planning process with 360-degree view of portfolio-wide insights to improve go-to-market approach Serve as the engine of insight generation activities and support the Sr. Director of Audience Intelligence in effectively communicating how to integrate learnings into media and marketing activities swiftly Partner with Media Agency partners to generate and infuse key takeaways into activation activities Collaborate with Audience Data team to bring together holistic strategy across Client portfolio and enable successful campaigns Strategy: Direct and execute strategy, manage key partners to develop appropriate objectives for the business, drive breakthrough Marketing Intelligence initiatives and sell them into marketing leadership, assimilate new concepts and practices, and push forward cross-portfolio marketing Intelligence best-practices Planning: Strategically plan Marketing Intelligence initiatives to advance company and brand-specific goals, optimize activities and expenses to ensure campaign results, prioritize key levers to achieving business objectives, and plan, develop, and implement relevant processes to help COE and brand teams deliver results Leadership: Demonstrate ability to work independently, facilitate collaboration, build and develop teams, identify capability gaps and implement professional development, be a consistent team player, take initiative, and proactively solve potential issues Teamwork: Manage and work efficiently with various stakeholders, serve as a center of influence and expertise, communicate with executive-level audience, be solution- and service-oriented, and communicate effectively and directly Ownership: Demonstrate deep subject matter expertise, establish presence with team and broader organization, demonstrate excellent presentation and written communication skills, own mistakes and work quickly to find solutions, and showcase initiative

Requirements: Any former Associate Director, Director or head of consumer insights serving as a consultant or fractional leader. Both consumer insights research agency (Quant and Qual), or social listening research startup experience welcome. Preferably someone with more senior experience leading and commissioning projects end to end and managing analysts or vendors to complete the work. 8+ years marketing experience with 5+ years' experience audience insights and/or social listening research Need someone who can build highly visual (almost editorial) and impactful decks quickly and efficiently while coaching a junior team on the work of the work Strong understanding of methodology, data, and systems best leveraged for research High ability to create visualization of data and find the ways to improve data with various sources of second- and third-party information is a plus Diverse-minded, curious, creative and solution-oriented Demonstrated ability to generate strategic insights from rigorous analysis Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions

Why Should You Apply? Health Benefits Referral Program Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.