Direct message the job poster from The Maison Group | Real Estate Executive Search

Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button. Our client, established in 1983 and headquartered in the Washington, D.C. area, is a fully integrated national real estate investment and management firm specializing in retail shopping centers. With ownership interests in approximately 150 open-air retail properties across 22 U.S. states and Washington, D.C., their portfolio spans over 20 million square feet and is valued at $9 billion. The firm is widely recognized for its institutional expertise and its commitment to a sustainable, community-focused retail platform. Job Description We are looking for a dynamic, results-driven Digital Marketing Director with experience in the commercial real estate industry. The ideal candidate will possess a strong understanding of digital marketing strategies, industry trends, and the ability to develop and manage multi-channel marketing campaigns. This role will work closely with the Head of Marketing and cross-functional teams to create and implement data-driven marketing strategies that enhance their digital presence, engage key audiences, and drive measurable business growth. KEY RESPONSIBILITIES : Lead the development and execution of comprehensive digital marketing strategies that align with company goals, increase online visibility, and attract potential tenants, investors, and partners Oversee and optimize organic and paid media, SEO, email marketing, content marketing, and lead generation campaigns to drive traffic, conversions, and brand awareness Ensure the company’s website is optimized for user experience, search engine ranking, and conversion. Collaborate with third-party web developers and internal teams to ensure content is relevant and engaging Write, design, and execute compelling content for various digital platforms, including blogs, social media posts, email newsletters, and videos that resonate with target audiences Work closely with leasing team members to build and manage bespoke marketing campaigns for effective lead generation Track, analyze, and report on the performance of digital marketing initiatives. Implement relevant tracking tools and other technology and AI tools to further enhance the digital marketing efforts. Manage the digital marketing budget and allocate resources effectively to maximize ROI across campaigns Work closely with the Head of Marketing to ensure consistency in messaging, tone, and visual identity across all digital platforms Develop internal social media policies and best practices for FWR employees Ideate and write strategic and coordinated content for senior leadership’s LinkedIn pages Stay up-to-date with the latest digital marketing trends, technologies, and best practices, especially within the commercial real estate and private investment sector QUALIFICATIONS: Bachelor’s Degree in Marketing, Communications, Digital Marketing or related field 7-10 years of experience in B2B digital marketing, with a focus on commercial real estate, property management, or related industries Excellent verbal and written communication skills, with the ability to craft compelling narratives and work cross-functionally with teams Experience building or managing websites and experience with UX design and content management Demonstrated success in developing and executing digital marketing strategies that have driven brand awareness, lead generation, and ROI Advanced knowledge of digital marketing tools and SEO best practices. Ability to generate innovative ideas and content strategies that resonate with target audiences. Strong analytical and problem-solving skills, with the ability to interpret data and apply insights to improve campaigns. Ability to work closely with senior leadership team and C-Suite Seniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionMarketing IndustriesMarketing Services Referrals increase your chances of interviewing at The Maison Group | Real Estate Executive Search by 2x Sign in to set job alerts for “Digital Marketing Director” roles.Director of Marketing and Communications Silver Spring, MD $137,550.40-$229,257.60 2 weeks ago Washington, DC $150,000.00-$175,000.00 4 days ago Gambrills, MD $60,000.00-$75,000.00 1 day ago Columbia, MD $130,000.00-$165,000.00 1 week ago Washington, DC $135,000.00-$160,000.00 1 week ago Montgomery County, MD $175,000.00-$200,000.00 1 week ago Bethesda, MD $140,000.00-$160,000.00 1 week ago Washington, DC $88,400.00-$121,600.00 2 weeks ago Director, Innovation & Brand Development Bethesda, MD $143,100.00-$235,200.00 1 week ago Washington, DC $120,000.00-$140,000.00 5 days ago Bethesda, MD $140,000.00-$160,000.00 1 week ago Director, Subscriber Acquisition Marketing Washington, DC $130,300.00-$242,100.00 4 days ago Director of Marketing, Studient (Remote) - $150,000/year USDFLEX Director, Marriott Bonvoy Brand Marketing Bethesda, MD $140,000.00-$150,000.00 5 days ago Director, International Marketing and Distribution North Bethesda, MD $160,546.00-$188,641.00 6 days ago Bethesda, MD $117,700.00-$157,800.00 2 months ago Director of Marketing – Creative & Content Washington, DC $110,000.00-$123,000.00 3 days ago Rockville, MD $198,000.00-$257,000.00 5 days ago Director, Digital Audience Growth (Remote) Washington, DC $100,000.00-$130,000.00 4 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr