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Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. Banyan Treatment Centers is seeking a strategic and hands-on Director of Digital Marketing to lead our multi-channel marketing efforts and drive patient engagement, lead generation, and brand visibility. This role oversees the performance and execution of both digital and traditional marketing initiatives, working closely with the Business Development and Executive teams. The Director will manage internal resources and external partners, all while helping shape a unified strategy that supports our growth and mission. The ideal candidate brings a balance of analytical insight, creative thinking, and operational excellence—comfortable guiding initiatives while aligning with broader strategic priorities. Key Responsibilities: Collaborate with executive and departmental leadership to refine and implement a cohesive marketing strategy aligned with business goals. Lead performance marketing across all digital channels (Google Ads, Meta, SEO, email, SMS, directories, and social media) to optimize patient acquisition and engagement. Support content strategy across web, social, and email to enhance brand messaging and connect with diverse audiences. Manage and mentor marketing team members; oversee relationships with digital agencies and vendors to ensure timely, high-quality deliverables. Analyze marketing performance data, conduct A/B testing, and provide regular reporting to inform campaign decisions. Maintain brand consistency and support reputation management efforts across platforms. Work cross-functionally with Business Intelligence, Admissions, and Business Development to translate insights into actionable marketing campaigns. Manage budget allocations across campaigns, tools, and creative development with a focus on ROI. Required Skills: Deep expertise in digital marketing platforms including Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools. Strong command of performance metrics, data interpretation, and optimization techniques. Proven ability to lead content development initiatives across digital and print formats. Experience working with cross-functional teams and managing external vendors or offshore support. Strong communication, project management, and leadership skills. Comfortable working in a fast-paced, high-growth healthcare or behavioral health environment (preferred but not required). Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field. 7+ years of marketing experience, including at least 3 years in a leadership or senior-level role. Minimum 2 years of healthcare marketing experience; behavioral health experience is plus but not required. Demonstrated success in lead generation, campaign performance, and brand visibility. Experience managing integrated marketing campaigns from planning to execution. This is an opportunity to lead meaningful marketing work for a mission-driven, high-impact organization. Join a Nationally Recognized Organization: Accredited by the Joint Commission, Banyan operates 18 locations and offers nationwide Telehealth services. Our 2023 partnership with TPG’s Rise Fund supports our goal of expanding access to high-quality care. Lead with Purpose: Drive data-informed campaigns that connect individuals and families to life-saving behavioral and mental health treatment. Shape the Brand: Help elevate a trusted national brand while optimizing key channels for growth. Apply Now! If you’re a results-driven marketing leader with a passion for strategy and purpose, apply today and bring your expertise to Banyan Treatment Centers. EOE Seniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionMarketing and Management IndustriesHealth and Human Services, Mental Health Care, and Marketing Services Referrals increase your chances of interviewing at Banyan Treatment Centers by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Disability insurance Get notified when a new job is posted. Sign in to set job alerts for “Digital Marketing Director” roles.Director of Social Media JN -072025-163446Senior Associate Director, Athletics Marketing and BrandMarketing Director (Open for Relocation)Marketing Director, Online Marketplaces (On-Site)Director of Merchandising & Trade Strategy Weston, FL $125,000.00-$175,000.00 2 weeks ago Delray Beach, FL $48,500.00-$48,500.00 1 month ago Manager, National Field Marketing (Alani Nu)Marketing Director - Lead Engagement Strategy We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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