Digital Marketing Director - Mamava, Inc. Join to apply for the Digital Marketing Director - Mamava, Inc. role at The Source and Recruit Company

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required. Digital Marketing Director - Mamava, Inc. 5 days ago Be among the first 25 applicants Join to apply for the Digital Marketing Director - Mamava, Inc. role at The Source and Recruit Company Get AI-powered advice on this job and more exclusive features. The Source and Recruit Company provided pay range This range is provided by The Source and Recruit Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $125,000.00/yr - $130,000.00/yr Position Type : Full-time Reports To : Chief Marketing Officer Salary Range : $125,000–$130,000 USD About the Client The Source and Recruit Company has been exclusively retained to support Mamava , a pioneering, women-owned B Certified corporation headquartered in Burlington, Vermont. Known for championing the needs of modern parents, Mamava is dedicated to creating clean, private, and serene lactation spaces, while offering a robust mobile app and community network that supports breastfeeding journeys everywhere. Rooted in a deep sense of empathy and purpose, Mamava fosters a collaborative, fun, and inclusive work culture where every individual's talents are celebrated and success is shared. Their mission is clear: to ensure that all parents feel supported—from the workplace to daily life—on their path to providing the best care for their children. Role Overview Mamava is seeking a strategic and digitally driven Digital Marketing Director to spearhead performance-based marketing initiatives. This individual will play a pivotal role in executing integrated campaigns, optimizing the digital customer experience, and enhancing lead generation efforts. Reporting directly to the Chief Marketing Officer, this position will own the digital marketing strategy from top-of-funnel awareness to conversion optimization—helping scale Mamava’s impact nationwide. Key Responsibilities Digital Demand Generation + Lifecycle Marketing Design and implement integrated digital marketing campaigns across paid and owned media. Oversee paid media efforts across platforms such as Google Ads, LinkedIn, and display advertising. Build and manage lifecycle programs including email nurtures, lead scoring, retargeting, and re-engagement strategies. Collaborate closely with Marketing and Sales teams to align campaign strategies with the buyer journey and improve lead quality. Attribution, Analytics & Optimization Develop and manage attribution models to evaluate campaign performance. Create dashboards and reporting systems that track CPL, CAC, MQL/SQL conversion, ROI, and engagement trends. Apply analytical insights to continuously refine strategies and improve efficiency. Marketing Operations Manage CRM and marketing automation tools (primarily HubSpot), ensuring seamless integration, lead flow, and segmentation. Oversee campaign execution logistics, including asset management, list building, and testing protocols. Uphold data hygiene standards and privacy compliance with GDPR and best practices. Website & Digital Experience In partnership with external agencies, drive ongoing website enhancements to improve SEO, UX, and conversion rates. Lead the creation and optimization of landing pages and campaign microsites. Use site analytics to identify areas for UX/content improvements aligned with marketing goals. Go-to-Market Execution Collaborate with the CMO and internal teams to launch new products, features, and campaigns. Partner with creative teams to develop high-impact digital assets and content tailored to each stage of the funnel. Deliver feedback and insights to internal and external partners to enhance campaign performance. Qualifications 5+ years of B2B digital marketing experience with a focus on demand generation and performance marketing. Expertise in lifecycle marketing and funnel optimization. Hands-on experience with HubSpot (required). Strong command of marketing analytics, attribution modeling, and performance reporting. Familiarity with website CMS platforms, Google Analytics, and A/B testing tools. Excellent collaboration, communication, and project management skills. Experience managing or working within external agency relationships is a plus. Familiarity with Generative AI tools to enhance marketing workflows and campaign efficiency is a strong plus. Mamava offers a mission-driven and collaborative workplace that values creativity, compassion, and innovation. Employees enjoy competitive compensation, a vibrant and inclusive team culture, and the opportunity to make a tangible impact in the lives of parents across the country. Additional benefits will be shared with qualified candidates during the interview process. How to Apply All inquiries and applications for this position will be held in strict confidence. The Source and Recruit Company encourages candidates of all backgrounds to apply and is committed to a fair and equitable hiring process. We look forward to the prospect of you joining the talented team at Mamava. EEO Statement Mamava and The Source and Recruit Company are equal opportunity employers. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law. Seniority level Seniority levelMid-Senior level Employment type Employment typeFull-time Job function Job functionMarketing IndustriesManufacturing, Design Services, and Office Furniture and Fixtures Manufacturing Referrals increase your chances of interviewing at The Source and Recruit Company by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Digital Marketing Director” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr