The Deputy Director reports to the Email Director and assists in elevating the performance, systems, and creative output of Middle Seat’s Email Team.
This role is designed to provide strategic execution support, content quality leadership, and operational coordination across the email team — ensuring that we deliver best-in-class digital fundraising programs to our progressive clients.
The ideal candidate will have a deep background in political copywriting, email program execution, digital fundraising strategy, and creative quality control, with a demonstrated ability to manage and coach others, improve systems, and execute quickly under pressure.
Job Responsibilities
Creative & Content Quality Ownership
Ultimately responsible for Middle Seat’s high standard of content quality across all email clients
Identifies areas for improvement or standardization
Regularly write high-impact fundraising copy or concept outlines for priority clients
Provides individualized high-level editing and feedback on email drafts, especially for junior staff
Create and lead trainings, workshops, coaching sessions, or other internal resources to bolster overall creative quality from members of the team
Ultimately responsible for all email team client calendars
Ensures that all email team clients have optimized, regularly-updated email calendars
Trains team members on developing client calendars
Provides feedback on client calendars and calendar development to ensure that structure, cadence, topics, etc. are ideal
Ensures team members are pitching effective email hooks and ideas, as well as exploring new and novel tactics and approaches
Trains team members on identifying, developing, and pitching email hooks
Manages the email team’s content review, revising, editing, and approval processes
Ensures that team members have built quick, efficient, and effective approval processes
Troubleshoots, provides feedback on, and revises approval processes when necessary
Client Oversight + Management
Provides flex capacity to pods and clients
Act as an ultimate back-up for email team pods — stepping in on any aspect of client service when the pod’s back-up systems aren’t enough or workload surges
Serve as a full interim client lead during sudden transitions, as needed
Acts as a leadership representative on key accounts, providing high-level client oversight and management, owning client relationships, and driving performance
Responsible for onboarding and offboarding designated clients from team
Ensures that onboarding decks and checklists are built out and onboarding meetings are held
Helps transition email pods onto new clients
Manages the process of standing up new CRM and ActBlue instances
Delegate this process; subsequently oversees this work, providing
guidance and feedback as needed.
Helps train team members on new client onboarding and CRM setup
Oversees overall client satisfaction and performance for designated email clients (beyond the content and calendar oversight detailed above)
Ensures that team members build and maintain strong, productive client
relationships with all clients
Ensures that team members build effective, successful email programs with strong email deliverability
Triages email-related client challenges
Reviews and edits reports, memos, slide decks, projections, and other key deliverables from team members
Is responsible for the client email program’s structure, performance, and efficacy
Systems & Operational Support
Directly manage associate principals and principals on the email team
Hosts regular check-ins to discuss professional development, performance, growth, goals, etc.
Produces and delivers semi-annual performance evaluations for each direct report
Oversees team member professional development goals, training, and growth
Works with direct reports to develop and actualize professional development goals
Ensures that team members have accurate job descriptions and know the available paths of advancement for growth
Manages recruitment, hiring, and onboarding for all new team members on the team except for those in management or leadership roles
Focuses on helping build a diverse team
Works with email director to build out staffing plans that align with budgetary goals and capacity needs
Has the ability to hire, fire, and discipline members of the team
Along with the director and email manager, lead weekly team meetings as well as occasional trainings, workshops, brainstorms, and other team-wide meetings
Assist director in all large-scale team projects related to the success and growth of the team, including
Developing new processes, tools, and guidance
Coordinating cross-pod adoption of new processes, tools, and guidance, including creating documentation and trainings
Assist director in frequently reviewing email team work for accuracy, functionality, and alignment with best practices
Assists director in managing the email team budget
Is responsible for achieving email team profitability goals
Ensures that email team clients are profitable; ensures that the email team is receiving revenue that is commensurate with the value of their work on clients
Ensures that employee pay is fair and equitable, and that merit raises are provided commensurate with employee growth and contributions
Develops new pricing structures, email products, and revenue streams to boost team profitability
Assists the director in managing email team time tracking and timesheets
Ensures timesheets are completed on schedule
Other responsibilities as requested
Contribute to broader company leadership
Assist director with sales and marketing tasks
Serves as a member of Middle Seat’s Leadership Team; helps guide and inform company growth, development, and direction
Qualifications
6+ years of relevant experience in email fundraising (or similar)
Experience with people management
Mastery of several common CRMs or fundraising platforms (ActionKit, ActBlue, ActionNetwork, EveryAction, etc.)
Ability to quickly learn new tools and CRMs
Mastery of email writing for fundraising
Understands and effectively utilizes theories of change
Excellent writing skills (diction, grammar, sentence structure, spelling)
Able to switch voice and tone per client needs
Proficiency in HTML and CSS as needed to run email programs
SQL experience preferred
Creative writing chops
Enthusiasm for data and testing
A desire to play a role in fundraising for major political campaigns, nonprofits, and causes
Salary & Benefits
$105,000 – $115,000, with additional compensation based on performance
Profit sharing plan: share in the growth and success of Middle Seat
6% employer match on your 401k retirement account
100% premium coverage for health, dental, and vision on a zero-deductible plan
$350 monthly mental health reimbursement
20 paid vacation days off, plus your birthday and work anniversary off
Unlimited sick leave
12 weeks of paid leave for new parents
Commuter benefits for public transportation
Coworking space (WeWork, etc.) stipend for employees outside of the D.C. metro area
$100 monthly student loan reimbursement
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