Join to apply for the Creative Director role at dentsu . Creative Director, CRM We are seeking an experienced Creative Director to join our Promotions, Loyalty and Messaging team at Merkle. Reporting to the Group Creative Director, you will create digital first data-driven work across messaging channels including email, push, in-app experiences, loyalty-led experiential promotions, and gamification while satisfying the branding requirements of our clients across industries. The ideal candidate will have a minimum of 10 years of experience in UI design or Copywriting with a proven track record of leading projects, creating innovative and consumer-first experiences, and driving creative excellence. This role is hands-on, requires exceptional people management skills, and creative direction across copywriting, art direction, motion design, and user experience. You will help our clients navigate the digital messaging landscape through platform knowledge, best practices, and the power of storytelling. Responsibilities: Work with the team to produce best-in-class experiences across CRM channels – email, SMS, MMS, Push integrated with experiential promotions, gamification, and loyalty programs. Lead the creation of custom design systems as well as utilize and scale existing client design systems. Support creative work partnered with Strategy and Analytics teams using all available insights including customer feedback, quantitative data, and usability findings. Work with cross-functional teams and leaders to ensure user adoption and client satisfaction. Be a trusted creative voice for your accounts and develop good relationships with your clients. Demonstrate to clients that you understand their challenges and respond to their creative and strategic requirements. Mentor direct reports and create a supportive culture. Oversee that creative choices relate to messaging strategies, elevate the quality of work, and meet client objectives while achieving financial goals. Be a go-to client-facing voice, nurture client relationships, present and sell creative concepts, and act as a liaison between client and creative teams. Qualifications: 10+ years of experience or equivalent experience. 4+ years' experience in a creative leadership capacity. Bachelor’s degree in marketing, advertising, digital design, copywriting, or related field. Experience utilizing various technology platforms and media channels (ESPs such as Salesforce Marketing Cloud and Braze, Creative collaboration software such as Figma). Understanding of Experience Design and the role creative plays in achieving its outcomes. A portfolio demonstrating excellent, compelling ideas, and solid usability. Digital, interactive, and customer experience agency or consultancy experience preferred. Strong interpersonal skills, including facilitating client meetings and leading presentations. Strong team leadership and mentoring skills; able to inspire collaboration. Knowledge of Email Service Providers (ESPs) like Salesforce Marketing Cloud, Braze, and creative collaboration software such as Figma. Genuine passion for consumer engagement and creating specific brand outcomes. Additional Information: The anticipated base salary range for this position is $94,000 – $152,375, depending on experience, knowledge, and skills. Benefits include medical, vision, dental insurance, life insurance, disability insurance, 401k, flexible paid time off, holidays, paid sick leave, and parental leave. Dentsu complies with applicable laws regarding employee leave and provides accommodations for individuals with disabilities. For details, visit . Location: Chicago - N. State Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is an equal opportunity employer and provides reasonable accommodations for applicants with disabilities. Contact: ApplicantAccommodations@dentsu.com Seniority level Director Employment type Full-time Job function Design, Art/Creative, and Information Technology Industries Advertising Services

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