Job summary As the Demand Generation – Senior Director at UHY, you will lead the channel marketing team responsible for executing the firm’s marketing strategy. This newly created role is designed to bring strategic plans to life, overseeing a cross-functional team that includes digital, content, events, creative, and proposals. Acting as the operational hub of UHY’s functional marketing team, you will ensure the successful execution of firmwide initiatives that support brand awareness, business development, and recruiting.

Please make an application promptly if you are a good match for this role due to high levels of interest. Job description Drive demand generation for our services lines and build brand awareness Lead and manage a cross-functional team of marketing professionals to deliver integrated marketing campaigns Translate strategic marketing plans into actionable, measurable deliverables Oversee execution across digital marketing, content development, creative direction, events, sponsorships, and proposal generation Act as the day-to-day leader of the internal agency model, optimizing workflows, timelines, and capacity Collaborate with the Senior Director, Marketing Strategy to ensure alignment between strategic goals and implementation Promote a high-performing, service-oriented culture within the marketing team Measure team performance, identify gaps, and implement improvements to enhance delivery quality and speed Maintain high standards for brand consistency, campaign effectiveness, and creative impact Identify and develop key marketing processes while leveraging technology solutions—including marketing automation (Salesforce/Pardot), CRM (Salesforce), CMS, and AI—to enhance the impact and efficiency of integrated campaigns Supervisory responsibilities Will lead and supervise subordinate team members Work environment Work is conducted in a professional office environment with minimal distractions Prolonged periods of sitting at a desk and performing work in front of a computer screen for long periods of time Must be able to lift up to 15 pounds at a time Limited travel, as needed Required education and experience Bachelor’s degree in marketing, communications, business, or a related field 15 – 20 years of marketing experience, with at least 5 years leading a cross-functional team Experience in an agency, internal agency environment or professional services organization Strong expertise in digital marketing, content strategy, and creative production Proven ability to lead complex marketing initiatives from concept to execution Experience managing a team and cross-functional leadership Preferred education and experience Background in B2B or professional services marketing Familiarity with project management tools Other duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the colleague for this job. Duties, responsibilities and activities may change at any time with or without notice. Salary and notice For job postings in the state of NY, the salary range for this position is provided in accordance with the New York State Pay Transparency Law. The current range is $200,000 to $250,000. Who we are UHY is one of the nation’s largest professional services firms providing audit, tax, consulting and advisory services to clients primarily in the dynamic middle market. We are trailblazers who bring our experience from working within numerous industries to our clients so that we can provide them with a 360-degree view of their businesses. As an independent member of UHY International, we are proud to be a part of a top 20 international network of independent accounting and consulting firms. What we offer POSITIVE WORK ENVIRONMENT Enjoy a collaborative and supportive work environment where teamwork is valued. ATTRACTIVE COMPENSATION PACKAGES Our compensation is competitive and tailored to reflect the role, qualifications, and expertise of each individual. COMPREHENSIVE BENEFIT PACKAGE Access comprehensive benefits including group health insurance, dental and vision coverage, 401(k) retirement plans, and generous paid time off (PTO) allowances. Seniority level Director Employment type Full-time Job function Marketing Industries Accounting We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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