Get AI-powered advice on this job and more exclusive features. This range is provided by Cypress HCM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $140,000.00/yr - $160,000.00/yr Marketing Director Location: Worcester, MA (4 days onsite) Employees: 1,000+ | Team Size : 10+ Reports To: COO We are seeking a hands-on, growth-oriented Marketing Director to architect and execute our brand, digital, and in-store marketing roadmap. This role is ideal for a strategic thinker with a builder’s mindset – someone who can lead with vision while being hands on to get things done. This person will be responsible for driving guest acquisition, engagement, and loyalty, using both creative storytelling and analytical insights to fuel performance and sales. Build and lead integrated marketing strategies that drive revenue, grow market share, and deepen customer loyalty. Champion the customer experience across all physical and digital touchpoints – ensuring consistency. Lead cross-functional initiatives to support key campaigns, product rollouts, and customer programs in collaboration with Operations, Merchandising Technology. Own and optimize omnichannel programs across paid media, CRM, loyalty, social, content, in-store signage, and web platforms. Manage performance reporting, marketing analytics, and KPIs – translating insights into action and sharing results with leadership. Ensure operational excellence by overseeing budgets, vendor relationships, timelines, and campaign delivery with prevision. Translate customer insights and behavioral data into high-impact strategies that move the needle on brand love and conversion. Key Technical Requirements: Bachelor’s degree in marketing, business, or related field; an advanced degree is a preferred. 5+ years of progressive marketing experience, including 3+ years in a leadership role. Experience in multi-site retail, food service, or high-velocity consumer environments. Deep knowledge of digital platforms, marketing automation, and CRM tools (HubSpot, Salesforce Marketing Cloud, etc.) Demonstrated ability to lead campaigns across multiple channels and measure end-to-end performance. Exceptionally organized, resourceful, and capable of managing competing priorities in a fast-moving environment. Proven track record of building and executing marketing programs that deliver measurable business results. Strong leadership presence and ability to influence cross-functional teams and senior stakeholders. Experience scaling marketing efforts in a fast-paced, evolving, and multi-location or high-volume environment. Comfort navigating ambiguity, taking initiative, and moving quickly without compromising quality. A unique ability to balance creative storytelling with data-driven decision-making. Featured Benefits: Medical, Vision, Dental, PTO Compensation: $140k – $160K + bonus opportunity Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Retail and Consumer Services Referrals increase your chances of interviewing at Cypress HCM by 2x Inferred from the description for this job Medical insurance Vision insurance Paid maternity leave Get notified when a new job is posted. Sign in to set job alerts for “Marketing Director” roles. Worcester, MA $145,000.00-$160,000.00 2 weeks ago Shrewsbury, MA $150,000.00-$175,000.00 2 weeks ago Worcester County, MA $150,000.00-$165,000.00 5 days ago Senior Director, Medical Service Marketing Westborough, MA $162,565.00-$243,847.00 5 days ago Director of Communications and Marketing Marketing Director, Nucleic Acid and Nanomedicine Marketing Director, Nucleic Acid and Nanomedicine Worcester, MA $85,000.00-$95,000.00 2 weeks ago Director of Sales, Cannabis - B2B & Retail Channels Behavioral Health Services Regional Medical Director Senior Marketing Program Manager, Corporate Partnerships & Distribution Marketing & Communications Manager-Milford, MA Senior Marketing Program Manager, Corporate Partnerships & Distribution Westborough, MA $140,000.00-$156,000.00 5 days ago MARKETING MANAGER - Chartwells Higher Education - Greater Worcester Area CAMPUS DINING MARKETING MANAGER - Chartwells Higher Education - Fitchburg, MA Advancement Communications Content Manager Worcester, MA $63,000.00-$71,000.00 1 week ago Associate Director of Mission Engagement Worcester, MA $60,000.00-$80,000.00 3 months ago Assistant Director, Regional Recruitment (Texas) Regional Account Manager (Midwest US and Canada) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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