We are seeking an experienced Creative Director to join our Promotions, Loyalty and Messaging team at Merkle. Reporting to the Group Creative Director, you will create digital first data-driven work across messaging channels including email, push, in-app experiences, loyalty-led experiential promotions and gamification while satisfying the branding requirements of our clients across industries.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.
The ideal candidate will have a minimum of 10 years of experience in UI design or Copywriting with a proven track record of leading projects, creating innovative and consumer-first experiences, and driving creative excellence. This role is hand on, requires exceptional people management skills and creative direction across copywriting, art direction, motion design and user experience.
You will help our clients navigate the digital messaging landscape through platform knowledge, best practices, and the power of storytelling.
Responsibilities
Work with the team to produce best-in-class experiences across CRM channels – email, SMS, MMS, Push integrated with experiential promotions, gamification and loyalty programs.
Lead the creation of custom design systems as well as utilize and scale existing client design systems
Support creative work partnered with Strategy and Analytics teams using all available insights including customer feedback, quantitative data and usability findings
Work with the cross-functional teams and leaders to ensure user adoption and client satisfaction
Be a trusted creative voice for your accounts and develop good relationships with your clients
Demonstrate to clients that you understand their challenges and respond to their creative and strategic requirements
You'll mentor direct reports and create a supportive culture.
You'll oversee that creative choices, relate to messaging strategies, elevate the quality of the work, and meet client objectives while achieving our financial objectives.
You'll be a go-to client-facing voice, nurture client relationships, present and sell creative concepts, and be a liaison between client and creative teams.
Qualifications
10+ years of experience or equivalent experience
4+ years' experience in a creative leadership capacity
Bachelor’s degree in marketing, advertising, digital design, copywriting or related field
Experience utilizing a variety of technology platforms and media channels (ESPs such as Salesforce Marketing Cloud and Braze, Creative collaboration software such as Figma)
Understanding of Experience Design and the role creative plays in achieving its outcomes
A portfolio with exemplifying excellent compelling ideas, and solid usability
Digital, interactive and customer experience agency or consultancy experience desired
Strong interpersonal skills, including the ability to facilitate client meetings and lead presentations
Strong team leadership and mentoring skills; able to inspire collaboration
Knowledge Email Service Providers (ESPs – i.e. Salesforce Marketing Cloud, Braze) as well as Creative collaboration software such as Figma
Genuine passion and excitement for consumer engagement and desire to create specific brand outcomes
Additional Information
The anticipated base salary range for this position is $94,000 – $152,375 . Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
P aid sick and safe leave, and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com . #LI-RB1 #LI-Hybrid
Location:
Chicago - N. State Job Description:
Creative Director, CRM
We are seeking an experienced Creative Director to join our Promotions, Loyalty and Messaging team at Merkle. Reporting to the Group Creative Director, you will create digital first data-driven work across messaging channels including email, push, in-app experiences, loyalty-led experiential promotions and gamification while satisfying the branding requirements of our clients across industries.
The ideal candidate will have a minimum of 10 years of experience in UI design or Copywriting with a proven track record of leading projects, creating innovative and consumer-first experiences, and driving creative excellence. This role is hand on, requires exceptional people management skills and creative direction across copywriting, art direction, motion design and user experience.
You will help our clients navigate the digital messaging landscape through platform knowledge, best practices, and the power of storytelling.
Responsibilities
Work with the team to produce best-in-class experiences across CRM channels – email, SMS, MMS, Push integrated with experiential promotions, gamification and loyalty programs.
Lead the creation of custom design systems as well as utilize and scale existing client design systems
Support creative work partnered with Strategy and Analytics teams using all available insights including customer feedback, quantitative data and usability findings
Work with the cross-functional teams and leaders to ensure user adoption and client satisfaction
Be a trusted creative voice for your accounts and develop good relationships with your clients
Demonstrate to clients that you understand their challenges and respond to their creative and strategic requirements
You'll mentor direct reports and create a supportive culture.
You'll oversee that creative choices, relate to messaging strategies, elevate the quality of the work, and meet client objectives while achieving our financial objectives.
You'll be a go-to client-facing voice, nurture client relationships, present and sell creative concepts, and be a liaison between client and creative teams.
Qualifications
10+ years of experience or equivalent experience
4+ years' experience in a creative leadership capacity
Bachelor’s degree in marketing, advertising, digital design, copywriting or related field
Experience utilizing a variety of technology platforms and media channels (ESPs such as Salesforce Marketing Cloud and Braze, Creative collaboration software such as Figma)
Understanding of Experience Design and the role creative plays in achieving its outcomes
A portfolio with exemplifying excellent compelling ideas, and solid usability
Digital, interactive and customer experience agency or consultancy experience desired
Strong interpersonal skills, including the ability to facilitate client meetings and lead presentations
Strong team leadership and mentoring skills; able to inspire collaboration
Knowledge Email Service Providers (ESPs – i.e. Salesforce Marketing Cloud, Braze) as well as Creative collaboration software such as Figma
Genuine passion and excitement for consumer engagement and desire to create specific brand outcomes
Additional Information
The anticipated base salary range for this position is $94,000 – $152,375 . Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
P aid sick and safe leave, and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com . #LI-RB1 #LI-Hybrid
Location:
Chicago - N. State Brand:
Merkle Time Type:
Full time Contract Type:
Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities.
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Be a force for good . Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
Dream loud . In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Team without limits . We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
#J-18808-Ljbffr