Overview The Channel Sales Director role operates within a matrixed organization and plays a crucial role in expanding a company's market reach and driving revenue by building and managing relationships with current tier 1 channel partners and identifying new partners to recruit in specific vertical markets, with logical geographic coverage to mitigate channel conflict. The primary focus will be Value-Added Resellers (VARs) with domain knowledge in CRM and ERP, with potential consideration for Systems Integrators (SIs), Managed Service Providers (MSPs), or other organizations that promote and sell the company’s SaaS solutions. About SugarCRM From the very beginning, SugarCRM had a unique vision: to offer a different kind of customer relationship management (CRM) software. We pioneered a solution that easily adapts to customer needs, and now, more than two decades later, we’re on a mission to help sales teams reach their highest potential. Our diverse team around the world shares a passion for helping customers succeed. We’re building a culture that values personal and professional growth, and we’re proud to be recognized as a Great Place to Work. We care about work/life balance and flexibility for our employees, and we’re proud of how we show up for our customers every day. If you’re looking to level up your career and help businesses grow better and faster, you’re in the right place. Learn more about SugarCRM careers and how you can be part of our journey. Responsibilities Expand market reach and drive revenue by building and managing relationships with tier 1 channel partners and recruiting new partners in specific vertical markets. Focus on Value-Added Resellers (VARs) with CRM and ERP domain knowledge; evaluate potential opportunities with Systems Integrators (SIs), Managed Service Providers (MSPs), or other organizations promoting SugarCRM SaaS solutions. Develop channel strategies, manage current partner relationships, and coordinate mutual business planning with accredited channels. Coordinate certification, enablement, and training with enablement resources; ensure ChannelOPS, SalesOPS, Knowledge, Support, Services, Sales, Customer Success, Marketing and Finance functions are optimized to maximize commercial traction and remove friction. Work with channel marketing to define marketing strategies, campaigns, and programs to support the business plan. Monitor performance, manage partner contract obligations, optimize channel programs, and analyze market trends to identify commercial opportunities within each franchise. Ensure each partner has the capacity to achieve the mutual business plan. What you will bring Bachelor’s degree in a related field. 6+ years of experience in channel sales and partner management within a B2B SaaS environment. Hands-on business management with an understanding of complex B2B SaaS sales, contracts, and cross-functional functions (Marketing, Sales, Services, CSM/CX, Support). Strong collaboration and leadership skills in a matrixed organization; data-driven, detail-oriented, and action-oriented. Excellent relationship-building and communication skills with the ability to manage multiple moving parts and maintain a results-driven mindset. Preferred Skills & Knowledge Business plan development Data analysis / Reporting Partner program / contract management Planning and coordination CRM & ERP knowledge Experience working in matrix organizations across Channel operations, Sales methodology, Marketing/Lead gen, Support, Services, Enablement, and Alliances We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. We encourage you to apply if your experience is close to what we’re looking for. Benefits and Perks Excellent healthcare package for you and your family 401(k) match Unlimited Paid Time Off Paid Parental Leave Online Legal Services (Rocket Lawyer) Financial Planning Services (Origin) Discounted Pet Insurance Corporate Benefit Program (Working Advantage) with exclusive offers Health and Wellness Reimbursement Program Travel Discounts Educational Resources - Career & Personal Development Program Employee Referral Bonus Program Merit-based opportunities to learn, excel, and grow If you require a reasonable accommodation to search for a job opening or submit an application, please call +1 (877) 842-7276 with your request and contact information. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify and your rights, please visit www.dhs.gov/E-Verify. Range provided above is Base Salary. Total Compensation = Base Salary + Commission based on ARR sales, depending on experience. Job Details Seniority level: Not Applicable Employment type: Full-time Job function: Sales and Business Development Industry: Software Development Disclaimers: Referrals increase your chances of interviewing at SugarCRM. Get notified about new Channel Director jobs in Denver, CO.

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