About RevOptimal:

RevOptimal is building the future of privacy-conscious identity resolution for advertising. Instead of relying on outdated identifiers like cookies, IP addresses, or device IDs, we resolve identity using deterministic, people-based signals to help advertisers reach real audiences with greater precision and confidence. Our solutions power smarter audience targeting, cross-device attribution, and curated private marketplaceshelping brands and agencies make their data work harder.

The Role: We are seeking a high-performing Business Development Director - Political Audiences to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks. The successful candidate will be a specialist in Political data and possess a deep understanding of the agency and ad tech landscape. This role requires a professional who is disciplined, brings urgency, and has a proven passion for partnering with agency and client leaders to drive digital transformation. This is an individual contributor role, reporting directly to the SVP of Sales.

What you'll Do:

Build and manage a revenue pipeline: Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into longterm partnerships and maintain 3–4 pipeline coverage. Practice consultative selling: Understand each client's goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns. Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activationswith a strong focus on Political focused, data-layered PMP offerings. Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot, drive opportunity progression, and ensure SLAs are met. Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor. Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting.

You Have: 7+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform. A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands, including experience with pPolitical-focused opportunities. Experience selling data or media solutions directly into the political/public affairs sector (campaigns, agencies, advocacy groups). Existing, strong connections within the political and advocacy advertising landscape (Republican, Democratic, and Non-Partisan). Knowledge of campaign finance compliance (FEC/local laws) and common political advertising platforms. Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders. Fluency in the programmatic landscape and all its acronyms - from DMP to PMP Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals. CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus. Strategic, disciplined, and proactive someone who thrives in high-accountability, performance-first cultures Excellent communicationclear, concise proposals and persuasive storytelling. Nice to Have I AB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications. Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions. Compensation & Benefits: OTE: base + uncapped variable, with accelerators for over-performance Benefits: Medical, dental, vision; generous PTO Equal Opportunity: RevOptimal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees .

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