Banana Republic is hiring: Banana Republic Senior Director, Public Relations & P
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About Banana Republic Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today's modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.
We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers' lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us on the BR journey as we create what's next.
About the Role The Senior Director of PR & Partnerships is responsible for driving growth of Banana Republic's footprint in culture and ensuring a consistent and cohesive voice and experience across all external PR, partnerships, and event initiatives. Reporting to the Head of Marketing, you will orchestrate holistic activations across these verticals aligned to Banana Republic's goals and broader marketing objectives. You will build relationships with major brand and talent partners and key media outlets, while also collaborating closely with the Marketing leadership team to ensure consistent alignment and amplification of key messages across paid, owned, and earned media.
What You'll Do Architect a cohesive strategy across PR, partnerships, and events aligned to Banana Republic goals and objectives
Orchestrate activations across PR, partnerships and events by overseeing a comprehensive calendar for the PR & Partnerships team
Partner with Brand Marketing leadership to align paid, owned, and earned media activations
Develop the strategic vision for Banana Republic's PR to increase brand relevance, awareness and engagement across traditional and digital media platforms
Own strategic relationships with PR agencies and key media outlets, continually seeking out opportunities for brand exposure
Serve as the external communications lead for Banana Republic, ensuring consistent messaging in support of the brand's reputation and interests
Guide holistic partnership strategy, ensuring partnerships and collaborations drive relevance and complement brand positioning and marketing efforts to achieve goals
Cultivate and develop relationships with like-minded brands, celebrities, influencers, organizations, and other relevant stakeholders for new potential partnerships
Surface innovative partnership opportunities including co-branded collections, limited-edition collaborations, and exclusive deals to drive revenue growth
Steer all Banana Republic event activations, ensuring the creation of impactful, cohesive events aligned to key product launches and marketing campaigns
Negotiate and oversee contracts for partnerships and sponsorships, including contract renewals
Who You Are 12+ years marketing experience with 7+ in Public Relations and Partnerships
5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams
Experience identifying and executing innovative collaborations with brands, talent, and organizations
Experience owning relationships with media outlets and securing press coverage on behalf of a brand
Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
Benefits at Banana Republic Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $195,800 - $269,300 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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In Summary: The Senior Director of PR & Partnerships is responsible for driving growth of Banana Republic's footprint in culture and ensuring a consistent and cohesive voice and experience across external PR, partnerships, and event initiatives . Reporting to the Head of Marketing, you will orchestrate holistic activations across these verticals aligned to goals and broader marketing objectives . You will build relationships with major brand and talent partners and key media outlets .
En Español: Nacido de dos creativos californianos alimentados por sus espíritus exploradores, Banana Republic se ha reposicionado como una marca premium y experiencial de estilo de vida para el mundo moderno actual. Diseñada para una vida en la que cualquier cosa es posible, utilizamos los mejores materiales con las últimas innovaciones del tejido para crear ropa atemporal, versátil, joyas, zapatos y bolsos de mano. A través de nuestras colecciones de hogar y arte, nos extendemos más allá de la vestimenta y somos parte de la vida de nuestros clientes en casa. Estamos creando experiencias memorables e inmersivas en línea e in-store que construyen relaciones duraderas y resuelven las necesidades de su vida. Nuestro equipo está formado por narradores apasionados y curiosos que están empujando los límites para crear un producto consistente y de calidad a través de una experiencia elevada. Construirá relaciones con grandes socios de marcas y talentos y medios clave, al tiempo que colaborará estrechamente con el equipo de liderazgo en Marketing para garantizar una alineación y amplificación consistentes de mensajes claves a través de los medios pagados, propiedad y ganado. Lo que harás Arquitecto una estrategia cohesiva a través de relaciones públicas, asociaciones y eventos alineados con los objetivos y metas de Banana Republic Propiciar las relaciones estratégicas con agencias PR y principales medios de comunicación, buscar continuamente oportunidades para la exposición de marca Servir como el líder en comunicaciones externas del equipo PR & Partnerships Partner with Brand Marketing liderando un calendario completo para alinear las actividades mediáticas pagadas, propiedad y ganadas Alineación de la visión estratégica para las relaciones públicas de la República Banana para aumentar la relevancia de la marca, la concienciación y el compromiso en todas las plataformas de medios tradicionales y digitales Proporcionar relaciones estrategas con las agencias publicitarias y importantes medios de prensa, búsqueda continua de oportunidades de exposición a la marca Guía de comunicaciones externas para la Republica Banana, garantizar una consistencia consistente en el apoyo de la reputación de marca y la estrategia de asociación de ingresos Las alianzas promueven la relación entre socios e intereses comerciales asociados Asegurando la pertinencia y los esfuerzos complementarios para desarrollar campañas de mercadotecnia con otros grupos de negocios Excepcionistas Equipes de colaboración y empresas Conversación de conocimientos personales, crecimiento innovadores y capacidad de trabajo con otras compañías de negocio, creación y desarrollo de nuevas experiencias, gestión de relaciones sociales y experiencia de negocios con organizaciones de todo tipo "Consumericidad" Uno de los planes más competitivos en la industria.* Los empleados pueden tomar hasta cinco horas "en el reloj" cada mes para ser voluntarios en una organización benéfica de su elección. * Plan 401 ((k) extenso con un plan de compañía que coincida con las contribuciones de hasta cuatro por ciento del salario básico de un empleado.
- Location:
- New York
- Job Type:
- FullTime