Associate Director, Patient Marketing

11 Days Old

Job Title: Associate Director,Patient Marketing Location: Cambridge, MA
About the Job Sanofi Rare Diseases have modernized a successful 30+ year rare disease business model to be positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we have deployed is not only new to Sanofi, but new to our pharma peers. The Associate Director, Patient Marketing will play a critical role in maintaining Sanofi’s leadership in and commitment to Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized patient experience and improving patient outcomes. Across the Rare Universe, we have multiple launches over the next several years and this role will be expected to provide patient engagement expertise across all launches; one team, common goals, single mission. This position will report into the Head of Patient Marketing.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Strategy Create tailored and actionable omnichannel customer engagement strategy.
Understand patient unmet needs regarding engagement.
Create a robust and holistic view of the customer journey, including stakeholder mapping and influence network.
Determine critical moments/barriers in the patient journey and aim content at overcoming those barriers.
Cross-Functional Collab/Influence Senior level interactions are frequent, as well as making key brand decisions.
Decision making responsibility related to the area of focus/expertise.
Collaborate cross-functionally to align objectives to brand strategy.
Execution Design a hyper-personalized modular content plan that is unique, relevant, unified, and customized for target audiences.
Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel.
Continuously optimize and identify new ways to improve customer engagement and education of disease and product
Develop content for Patient Education Programs and PSS led programs that is modular and interactive, with a focus on launches
Lead and execute the 1Rare Patient ambassador program, including developing one for alpha-1
Serve as the PSS liaison for 1Rare initiatives that are rolled out to sales
Lead and execute patient advisory boards
About You 5-7 years of experience in pharmaceutical industry required.
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Demonstrated expertise in patient experience.
Bachelor’s degree in marketing, business, technology, life sciences or related area. MBA strongly preferred.
Ability to travel 25% within the US.
Why Choose Us? Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #GD-SG
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. #LI-GZ #LI-Onsite #vhd All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
Apply
Location:
CAMBRIDGE, MA
Category:
Information Technology

We found some similar jobs based on your search