Overview Associate Director, Paid Social – Digitas North America. We are looking for an outstanding Associate Director, Paid Social with a passion for data & analytics, creative thinking, and developing innovative strategies, who loves social media. You will work across all social platforms to plan, implement, manage and optimize data-driven campaigns, and collaborate with the national Paid Social practice to track the market, evaluate opportunities, create training materials, and vet new social/messaging platforms and API partners (PMDs/FMPs). You’ll manage a team of direct reports executing clients’ paid social activities, while ensuring flawless execution and inspiring strategy. This role supports retail and B2B clients; experience in these verticals is preferred. Company Digitas is the Networked Experience Agency, delivering outcomes through data, technology, creative, media and strategy capabilities across a global network.

The following information aims to provide potential candidates with a better understanding of the requirements for this role. Responsibilities

Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics

Collaborate with Media Planning, Strategy, and Data & Analytics teams to align paid social with broader client needs

Build and maintain positive relationships with vendor reps, other agency teams, and clients to identify risks and opportunities

Develop, evolve, and evangelize paid social philosophy and best practices through data-supported measurement and testing

Ensure flawless execution of social campaigns, including ad creation, targeting, budget pacing, and inventory selection

Identify and pursue innovation opportunities to keep the agency and clients on the cutting edge

Support Data & Analytics in learning agendas/measurement plans based on client goals

Foster the development and growth of junior team members through training and feedback

Stay up-to-date on new ad products and technology, sharing opportunities with clients and the paid social capability

Qualifications

Bachelor’s Degree and 7-9 years of media experience, including at least two years of hands-on paid social experience and three years of supervisory experience

Strong understanding of paid social campaign development, execution, and optimization; retail and B2B experience is preferred

Experience managing large-scale paid social campaigns across platforms (Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms)

Excellent collaboration and teamwork skills; experience with cross-functional teams

Strong verbal and written communication

Effective leadership and delegation to keep deliverables on time and morale high

Positive attitude, ability to work independently and as part of a team, and integrity

Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus for ideation, research, or content generation

Additional Information Compensation Range: $95,950 - $150,995 annually. This pay range is what the Company believes it will pay at the time of posting and may be adjusted based on skills, qualifications, and experience. Temporary roles may be eligible for our freelancer/temporary medical plan and 401(k) eligibility; regular roles include medical, dental, vision, disability, 401(k), and paid time off. The application deadline is 10/1/2025.

We are committed to fostering belonging and creating equitable & inclusive experiences for all talent. If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.

All information will be kept confidential according to EEO guidelines.

Employment details

Seniority level: Not Applicable

Employment type: Full-time

Job function: Business Development and Sales

Industries: Advertising Services

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