Join to apply for the Associate Director of Public Relations role at Mintz Join to apply for the Associate Director of Public Relations role at Mintz Mintz is seeking an experienced and agile Associate Director of Public Relations to join our growing Marketing, Brand & Communications team. This leader will help shape and execute the firm’s media strategy, enhance visibility for key practices and leaders, and drive earned media results that align with broader business and brand priorities. This role will serve as a key day-to-day architect of public relations strategy, partnering with internal stakeholders and leading the firm’s relationship with its PR agency of record. The Associate Director will also oversee a team of communications professionals responsible for PR execution and media content development. The ideal candidate brings strong editorial judgment, an instinct for what makes news and the ability to translate complex legal work into clear, compelling storylines that break through the noise. Responsibilities: Develop and implement integrated media strategies that align with firmwide positioning and practice group priorities. Serve as the firm’s primary liaison to its external PR agency, ensuring accountability, strong execution and seamless coordination on media campaigns and announcements. Draft and edit press releases, media statements, executive quotes, talking points and other external messaging with clarity and precision. Media Engagement & Placement Cultivate and manage relationships with legal, business, and industry press. Actively pitch stories to secure high-impact coverage in top-tier and trade media. Monitor media cycles and trending topics to identify timely and strategic opportunities for firm visibility. Provide thoughtful and responsive counsel to firm leaders on media inquiries, interviews, and editorial opportunities. Executive & Practice Visibility Partner with attorneys, practice leaders, and firm leadership to raise their visibility across priority markets and sectors. Support PR components of major firm milestones including lateral hires, case wins, rankings and thought leadership campaigns. Collaborate across marketing, BD and communications functions to ensure consistent and coordinated messaging. Reputation Management & Crisis Comms Assist with sensitive or high-stakes communications in partnership with firm leadership and outside advisors. Support scenario planning, message development and media strategy in the event of reputational risk. Manage, coach, and mentor a team of PR professionals and communications specialists. Set clear goals, expectations, and performance standards in alignment with the department’s evolving strategy. Encourage a collaborative, high-performing and proactive team culture. Measurement & Optimization Track and report on media placements, share of voice, sentiment and campaign outcomes. Analyze performance and partner with the Director to evolve strategies and tactics for stronger reach and impact. Assume additional responsibilities as requested. This role requires 60% in office presence; remote work is permissible 40% of the time. Occasional travel between offices may be required. Qualifications: Bachelor’s degree in Communications, Public Relations, Journalism, English, or a related field preferred. 12–15 years of public relations, media relations, or external communications experience. Law firm or professional services background strongly preferred. Proven success securing earned media in national, regional and industry outlets. Experience managing and partnering with external PR agencies to deliver measurable results. Strong team leadership skills with prior experience managing, coaching and developing direct reports. Exceptional writing, editing and storytelling skills with a sharp eye for detail and tone. Ability to translate complex legal concepts into clear and engaging content. Professionalism, sound judgment and the ability to manage sensitive information with discretion. Possess excellent verbal and written communication skills with an ability to influence others. Ability to function in a fast-paced, service-oriented environment, prioritize multiple projects on a daily basis, and adjust to shifting priorities. Strong planning, project management and organizational skills. Strong sense of urgency. Facility analyzing, working with and presenting data. Ability to collaborate and gain the respect, trust, and confidence of the Firm’s attorneys and professional staff. Possess a “hands-on” tactical approach. Creative and proactive approach to problem solving. Facilitate teamwork and identify opportunities to develop new processes/infrastructure. Demonstrated ability to grasp and implement new concepts quickly. Strong analytical abilities, resourcefulness, and attention to detail. Ability to work independently and as part of a team with a proactive and positive style that fosters collaborative working relationships. Outstanding sense of customer service, with demonstrated ability to instill this in others. Deep personal commitment to integrity, excellent judgment, and the highest standards of ethics. Must display the highest level of diplomacy, tact and discretion, with comfort in handling and maintaining confidential information. Excellent computer skills, including proficiency in using Microsoft Word, Outlook, Excel and PowerPoint. Ability to quickly get up to speed and master new applications and software is critical. This job description is a general description of the types of responsibilities that are required of an individual in this job. It is not intended to be a complete list of the responsibilities, duties and skills that may be required for this job. Privacy Notice for California Applicants Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing and Legal Industries Law Practice and Legal Services Referrals increase your chances of interviewing at Mintz by 2x Sign in to set job alerts for “Director of Public Relations” roles. 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