As Associate Director of Content at Zip, you’ll lead our content marketing strategy and execution, positioning Zip as the definitive thought leader in BNPL and payments. You will own the content strategy and editorial roadmap for our merchant audience, creating high impact content that drives demand generation and influences industry conversations. This hands-on leadership role focuses on premium content initiatives sponsored partnerships with top publishers, commissioned analyst research, and thought leadership programming while also offering opportunities to grow the content function and lead an expanding team. Responsibilities Content Strategy & Leadership • Build an editorial calendar and roadmap that cover thought leadership, analyst research, product content and campaign assets aligned with business priorities • Develop and maintain a merchant centric content strategy that supports demand generation, buyer enablement and sales acceleration • Lead content team operations, including production, review and publishing processes • Foster a data driven culture by tracking content performance and pipeline influence to optimize the roadmap Premium Content & Thought Leadership • Manage sponsored content and publisher partnerships (e.g., Forbes, Industry Dive, Business Insider) to deliver high impact thought leadership pieces and nurture merchant awareness • Commission and oversee analyst research initiatives that establish market authority and generate derivative content assets • Lead multi format content development—explainer videos, webinars, interactive assessments, case studies and demos—that resonates across buying committees • Team Leadership & Cross Functional Collaboration • Collaborate with Performance Marketing, Product, Sales and Events teams to develop content that supports buyer enablement and business objectives • Mentor and manage content creators (writers, designers, video producers) and external agencies/AI vendors, establishing clear quality and performance standards What You Bring to the Team • 8+ years in B2B content marketing with 2+ years leading content strategy and production • Proven track record building content strategies that drive measurable demand generation results • Experience commissioning major thought leadership pieces with top-tier publishers & analyst firms • Strong project management skills with ability to manage multiple complex initiatives • Knowledge of marketing automation, CRM, and content management systems • Strategic thinking with ability to connect market trends to content opportunities • Comfortable in fast-paced, growth-stage environment with evolving priorities • Strong people management skills with ability to mentor teams and coordinate cross-functional initiatives • Background in fintech, payments, or BNPL (preferred but not required) What you’ll get in return Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back. We think these are just some of the best things about being a Zipster. We will also offer you: • Flexible working culture • Incentive programs • 20 days PTO every year • Generous paid parental leave • Leading family support policies • 100% employer covered insurance • Beautiful Union Square office with a casual dress code • Learning and wellness subscription stipend • Company-sponsored 401k match