Associate Director of Brand and Integrated Marketing

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Associate Director of Brand and Integrated Marketing We are seeking an accomplished marketing leader to serve as Associate Director of Brand and Integrated Marketing. Reporting to the Director of Marketing, Brand and Communications, this role will oversee a team responsible for brand development, integrated campaigns, digital experience and marketing performance. Working closely with peers in Business Development, Operations, Communications, and Creative & Editorial, the Associate Director will deliver initiatives that enhance the firm’s reputation, increase visibility and drive growth. We are targeting Boston for this position but are open to considering candidates who are located where Mintz has an office.
Key Responsibilities:
Brand Strategy & Positioning
Define, evolve, and steward the firm’s brand architecture, ensuring a consistent and differentiated presence in the legal marketplace.
Translate the firm’s vision, values, and strategic priorities into compelling brand narratives.
Partner with function leadership and practice/industry groups to align brand initiatives with business objectives.
Integrated Marketing Campaigns
Develop and lead multi-channel marketing campaigns (digital, events, sponsorships, paid/earned/owned media) to elevate practice and industry visibility.
Drive campaign planning from strategy to execution, ensuring cohesive storytelling across channels.
Collaborate with BD colleagues to align campaigns with client development priorities.
Lead the firm’s digital presence, including website, social platforms, and emerging channels.
Partner with MarTech, IT and external vendors to enhance user experience.
Oversee SEO/SEM, AEO/GEO, digital advertising, and marketing automation to improve engagement and conversion.
Measurement & Optimization
Establish KPIs to measure the impact of brand and marketing activities.
Provide insights and recommendations to continuously improve campaigns and channel performance.
Champion a test-and-learn culture to drive innovation and efficiency.
Manage and mentor a high-performing team, fostering growth, accountability, and collaboration.
Partner with the Associate Directors of Communications and Creative/Editorial to ensure unified narratives and integrated execution.
Serve as a trusted advisor to partners and senior business professionals on brand and marketing best practices.
Role Expectations
This role requires 60% in-office presence; remote work is permissible 40% of the time.
Qualifications:
12+ years of progressive marketing experience, preferably in professional services, law, or B2B sectors.
Proven expertise in brand strategy, integrated marketing campaigns, and digital marketing.
Strong understanding of web, social, SEO/SEM as well as AEO/GEO, marketing automation, and analytics platforms.
Excellent project management skills; ability to lead complex initiatives with multiple stakeholders.
Demonstrated leadership and team management experience.
Exceptional communication, influencing, and relationship-building skills.
Bachelor’s degree in marketing, communications, or related field (Master’s degree or MBA a plus).
Success in This Role Will Look Like:
A clear, differentiated, and recognizable firm brand in the marketplace.
Cohesive, multi-channel campaigns that generate measurable engagement and growth.
A strong digital presence aligned with client and talent expectations.
Cross-functional alignment and seamless partnership across Business Development, MarTech, Communications, Creative/Editorial.
A high-performing team recognized for creativity, agility, and impact.
Note: This job description describes the responsibilities for this role and is not intended to be an exhaustive list of duties, responsibilities, or skills required.
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Location:
Boston, MA, United States
Job Type:
FullTime

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