Position Summary:

The Associate Director of Global Medical Affairs Omnichannel will be responsible for developing and leading the omnichannel strategy for Global Medical Affairs across all therapeutic areas and brands. This strategic leader will serve as the primary business partner between Medical Affairs and the Otsuka Omnichannel Center of Excellence (CoE) and broader technology teams, ensuring medical content and engagement strategies are optimized, personalized, and aligned with the needs of healthcare professionals (HCPs) and other stakeholders. The ideal candidate is a forward-thinking, collaborative leader with deep experience in the ever-developing Omnichannel effort in the pharmaceutical industry with a focus on Medical Affairs initiatives.

Key Responsibilities:

• Omnichannel Strategy & Execution:
  • Design, implement, and optimize the Medical Affairs omnichannel engagement strategy across all brands.
  • Partner with cross-functional teams to ensure seamless integration of scientific content and engagement channels, including email, web, mobile, Field Medical Affairs, and other digital platforms.
  • Critical partner with the Medical Strategy teams to drive GMA Omnichannel efforts cross-functionally, acting as the GMA Omnichannel point.
  • Monitor and evaluate omnichannel performance metrics and drive continuous improvement in reach, engagement, and scientific impact.

• Cross-functional Collaboration:
  • Serve as the key liaison between Global Medical Affairs, Omnichannel CoE, IT/Technology, and Data & Analytics teams.
  • Ensure Global Medical Affairs’ needs and priorities are represented in enterprise-wide initiatives.
  • Lead the development of requirements for technology platforms that enable tailored, compliant medical engagement.

• Medical Content Integration:
  • Oversee the adaptation and deployment of scientific content across multiple channels, ensuring alignment with customer journeys and preferred formats.
  • Help guide internal teams on content modularization, tagging, and personalization strategies to optimize HCP engagement.

• Compliance & Governance:
  • Ensure all omnichannel activities adhere to internal medical, legal, and regulatory standards.
  • Collaborate with Compliance and Legal to maintain robust review processes and documentation.

• Leadership & Innovation:
  • Provide strategic guidance and thought leadership on emerging trends in medical omnichannel engagement.
  • Influence digital upskilling across the Global Medical Affairs team to enhance understanding and adoption of omnichannel capabilities.

• Customer Experience Design:
  • Lead the development and implementation of customer experience design and omnichannel expertise tailored for global medical affairs.
  • Develop and execute customer-centric integrated experiences with personal and non-personal touchpoints, focusing on critical moments aligned with brand and indication strategic imperatives, customer journeys, and messaging strategy.

• GMA Training & Support:
  • Drive the adoption of omnichannel methods and provide training and support to enhance customer engagement through analytics and technology across GMA.
  • Core contributor working with internal GMA training teams while aligning with CoE training efforts.

• Performance & Risk Management:
  • Provide regular updates on the performance and effectiveness of omnichannel methods, proposing enhancements as needed.
  • Identify and escalate potential execution risks and their impact on stakeholders.

• Process Improvement:
  • Navigate and resolve ambiguity by identifying and addressing hidden process gaps that impact project progress and efficiency.

• Learning & Development:
  • Bring an inquisitive and learning-oriented mindset to all interactions, asking thoughtful questions to deepen understanding and build a well-rounded knowledge base.

• Autonomy & Confidence:
  • Demonstrate comfort and confidence working autonomously, especially in situations where expectations may be ambiguous or not clearly defined.

• Travel & Collaboration:
  • Although this is a remote role, 30% travel for in-person meetings will be essential, including travelling to Otsuka Princeton/Rockville offices as needed.

Minimum Qualifications:

• B.A. or B.Sc.
• 3-5 years of experience in omnichannel strategy and/or digital engagement.
• Medical material and tactical development experience.
• Customer Journey Mapping experience.

Preferred Knowledge, Skills, and Abilities:

• MBA or other advanced degree, preferred.
• Track record of successfully launching and scaling medical omnichannel initiatives.
• Experience in Medical Affairs and/or Field Medical experience within the pharmaceutical, biotech, or healthcare industry, preferred.
• Deep understanding and technical platform knowledge to execute a seamless customer experience.
• Experience applying AI and/or Machine Learning models.
• Experience working within a matrixed environment.
• Knowledge of pharmaceutical legal, regulatory, and medical processes.
• Strong matrix team-building skills, a team-oriented approach, and supportive management style.
• Solid written and oral communication skills as well as good presentation skills.
• Ability to develop consistent, well-supported, competitive strategies.
• Proven leadership, strategic, and analytical abilities.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Experience with modular content platforms, CRM systems (e.g., Veeva), and digital analytics tools.