As the Associate Director, Media Strategy & Planning , you’ll lead a high-performing team to set the strategic media vision for the Lively brand. You’ll drive flawless execution across channels—broadcast, print, direct mail, paid search, display, social, retail media, sponsorships, events, and more—while partnering with Sales to forecast, measure, and maximize media’s impact on revenue. Collaborating with leaders across Marketing, eCommerce, Product, Finance, and our media agencies, you’ll ensure every plan not only meets business goals but truly makes a difference for the customers we serve. If you’re a media strategy expert who thrives in a fast-changing landscape, inspires teams, removes roadblocks, and sees every campaign as a chance to create meaningful impact, this role is for you.

This role is remote eligible, which means you would work virtually from home or another non-Best Buy Health location.

What you’ll do Lead and drive the media plans in support of the go-to-market objectives and goals from setting the strategic media direction to overseeing execution of the tactical media plans. Oversee media impact on sales and work in close partnership with the finance and sales teams on weekly and monthly forecasting. Accountable for managing the media team that develops, implements, and executes all online and offline media plans in addition to marketing analytics team. Media initiatives include broadcast, print, direct mail, paid search, digital display, paid social, partner/retail media, etc. as well as possible sponsorships, events, radio, OOH, etc. Responsible for collaborating closely with key Best Buy Health leaders including Brand and Product Marketing, eCommerce, Sales, Product Management, Finance and Accounting, to establish overall media priorities that achieve the marketing and sales goals. Basic qualifications 6+ years' progressive Marketing or related experience 4+ years’ leadership experience, including direct and/or indirect reports 3+ years effectively managing a budget and applying sales forecasting skills Strong leadership skills, including experience leading cross functional teams Demonstrated understanding of integrated marketing - this role touches many facets of marketing and general business functions Preferred qualifications Expertise in media strategy and execution with deep knowledge of the ever-changing media landscape Ability to navigate and influence inside the organization as well as with vendors and partners externally Expertise in assessing and resolving complex issues and removing major roadblocks by ensuring the right partners across the enterprise are involved. Proficiency working with in Microsoft Office (Outlook, Word, Excel, Powerpoint), Tableau and Google Analytics experience preferred What’s in it for you We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include: Physical and mental well-being support via Best Buy Health Wellness Program Comprehensive benefits including medical, dental, vision, tuition reimbursement, caregiver support, and more Generous Best Buy employee discount About us Best Buy Health aims to enrich and save lives through technology and meaningful connections. Our strategy focuses on consumer health products that help customers live healthier lives and device-based emergency response services for the active aging population. Position Type: Full timePandoLogic. Category:Media, Keywords:Media Director, Location:Boston, MA-02108