Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product KPMG is seeking an Associate Director, Product Marketing & GTM Lead for the Digital Finance Product within our Clients & Markets organization. This role focuses on defining and executing the GTM strategy, messaging, and demand generation for digital finance software and AI-enabled products.

Responsibilities

Lead product naming from concept to clearance (trademark pre-checks, brand architecture fit, naming systems).

Develop category definitions and POVs to position software/products as category-defining; create messaging and content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures).

Build a messaging house (product, solution, industry, role-based) and a proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set voice and tone across channels.

Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model, lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting.

Influence SEO strategy and conversion optimization (keyword universe, schema, backlink strategy, A/B tests, form strategy, UX copy).

Execute always-on digital campaigns (paid search, paid social, retargeting) and grow social presence (especially LinkedIn) for brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, and demo storylines.

Collaborate with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos.

Build the events strategy (flagship launches, industry conferences, analyst summits, partner events); define success metrics, dashboards, postmortems, and competitive intelligence; feed insights back to Product and GTM.

Act with integrity and professionalism to uphold KPMG's respectful work environment.

Qualifications

Minimum ten years of B2B product marketing or GTM experience for enterprise software/AI/SaaS or technology-enabled services; at least five years owning launches and sales enablement; prior experience with 5–100 customers.

MBA or relevant master’s preferred; a bachelor’s in marketing, communications, business, or related field is required.

Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau).

Background in professional services or regulated industries; familiarity with independence and client confidentiality; experience with joint partner launches and digital demand engines for complex solutions; success in category creation/definition including naming and positioning.

Experience partnering with Sales/BD to build pipeline and improve conversion/win rates across complex, consultative sales cycles.

Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points.

Authorized to work in the U.S. without visa sponsorship now or in the future; no sponsorship is available for employment-based visas.

Compensation and Benefits KPMG complies with salary transparency requirements where applicable. California salary range shown below; actual compensation offered is based on factors including skills, experience, and location.

California Salary Range: $101,200 – $215,100

KPMG offers a comprehensive total rewards package including medical/dental/vision, disability and life insurance, 401(k), well-being benefits, and paid time off. Details are provided on the KPMG US Careers site.

Equal Opportunity KPMG LLP and its affiliates are equal opportunity employers. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, citizenship status, disability, protected veteran status, or any other protected status. No phone calls or agencies, please.

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