Associate Director, Growth Marketing Chicago Booth Executive Education seeks a mission-driven marketer who is passionate about education and thrives in a dynamic, growth-oriented environment. The Associate Director, Growth Marketing will lead data-driven global marketing campaigns to drive lead generation and customer acquisition with a focus on custom programs, group enrollment, and open enrollment programs at Booths campuses in Chicago, London, and Hong Kong. This role will have a high focus on program campaign marketing management - from strategy, organization, cross-team and vendor collaboration, and execution. The ideal candidate is a strategic, results-oriented marketer with expertise in direct and digital marketing, value proposition, and campaign optimization. They will excel at cross-functional collaboration and leveraging analytics, technology, and operations to create and measure the impact of integrated campaigns for B2B2C and B2B audiences. Responsibilities: Designs and executes integrated, data-driven marketing campaigns to achieve enrollment and revenue goals for custom programs, group enrollment, and open enrollment. Develops and executes targeted marketing strategies to promote group enrollment and custom programs, showcasing their value to B2B clients. Collaborates with business development and enrollment teams to create tailored marketing assets that drive pipeline growth. Works closely with the enrollment team to align marketing efforts with sales goals, ensuring seamless execution and communication. Manages inbound and outbound marketing channels, including email, direct mail, in-house channels, social, and paid media, ensuring alignment with business priorities. Supports strategy, planning, and execution of paid digital media campaigns, including media buying and vendor coordination. Coordinates the creation of digital marketing assets, such as social media ads, banners, landing pages, and content, ensuring consistency with brand standards and campaign goals. Fosters partnerships with internal teams, agencies, and vendors to deliver cohesive and impactful marketing strategies. Oversees marketing budgets and resources to maximize ROI, and manages purchase order submissions, invoices, and contract reviews. Coordinates with external vendors to ensure high-quality and timely execution of direct mail and digital media campaigns. Leverages data analytics tools to track campaign performance, derive actionable insights, and identify areas for optimization. Develops and presents reports on key marketing initiatives, including campaign effectiveness and revenue impact. Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites. May assist managing relationships with external sales agencies. Performs other related work as needed. Minimum Qualifications: Education: Minimum requirements include a college or university degree in related field. Work Experience: Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.